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Structural Similarity · Functional Peers

Companies Similar to Booking Holdings Inc.

Stocks with a similar structural profile to Booking Holdings Inc. (BKNG) — identified by trajectory similarity across revenue dynamics, margin structure, and capital efficiency patterns. Not based on sector labels alone.

12 similar companies · Updated 2026-04-05 · BKNG full analysis → peer cluster →

Companies similar to Booking Holdings Inc. cluster around comparable structural characteristics, with the strongest visible overlap typically appearing in quality. Examples in this group include Hermès International Société en commandite par actions, Deckers Outdoor Corporation, InterContinental Hotels Group PLC.

Structurally similar companies — ranked by functional peer similarity
# Company Growth Quality Valuation
#1
64
100
35
BKNG vs RMS.PA
#2
64
99
84
BKNG vs DECK
#3
53
93
47
BKNG vs IHG.L
#4
74
96
45
BKNG vs GAW.L
#5
50
88
55
BKNG vs AOF.DE
#6
86
100
84
BKNG vs RMD
#7
50
95
50
BKNG vs FICO
#8
62
44
63
BKNG vs GRMN
#9
28
84
35
BKNG vs HLT
#10
93
100
60
BKNG vs NFLX
#11
48
40
60
BKNG vs ABNB
#12
47
96
88
BKNG vs ADBE
Direct comparisons — BKNG vs each similar company

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Each company above has its own structural peer group. Explore the network:

Similarity is rule-based and descriptive only. Based on trajectory analysis of revenue dynamics, margin structure and capital efficiency patterns over time. Not investment advice. Not based on sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.