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Peer Analysis

Booking Holdings Inc. — Peer Companies & Stock Comparisons

Booking Holdings Inc.'s functional peer companies ranked by peer score — growth, valuation, profitability and stability compared.

Compare BKNG with peers
Comparison BKNG peer score
Booking Holdings Inc. vs Hermès International Société en commandite par actions
69 Compare →
Booking Holdings Inc. vs Deckers Outdoor Corporation
76 Compare →
Booking Holdings Inc. vs InterContinental Hotels Group PLC
68 Compare →
Booking Holdings Inc. vs Games Workshop Group PLC
72 Compare →
Booking Holdings Inc. vs ATOSS Software SE
66 Compare →
Booking Holdings Inc. vs ResMed Inc.
87 Compare →
Booking Holdings Inc. vs Fair Isaac Corporation
63 Compare →
Booking Holdings Inc. vs Garmin Ltd.
56 Compare →
Booking Holdings Inc. vs Hilton Worldwide Holdings Inc.
56 Compare →
Booking Holdings Inc. vs Netflix, Inc.
75 Compare →
Booking Holdings Inc. vs Airbnb, Inc.
44 Compare →
Booking Holdings Inc. vs Adobe Inc.
73 Compare →

Full BKNG analysis in AssetNext

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How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.