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Dollar General vs The Kroger Co.: Which Stock Looks Stronger in 2026?

Dollar General holds the cleaner structural position, with stability as the main driver and valuation adding further support. The Kroger Co still has the edge on stability, which keeps the comparison from looking entirely one-sided. The market setup broadly confirms the structural lead — Dollar General holds the more constructive position. That puts structure and market broadly in agreement — Dollar General's lead looks more confirmed than conflicted.

The comparison is based on similar long-term financial trajectories, not sector labels. Both peer scores are relative to the S&P 500 universe, making them directly comparable.

Updated 2026-07-05

Stability points more clearly toward The Kroger Co., even if the broader score still leans toward Dollar General Corporation.

Trajectory Similarity
0.81
Similar
Peer-set rank: #11
within Dollar General Corporation's functional peer set

These two companies are linked by measured long-term financial trajectory similarity within the selected peer universe.

A solid similarity means the pair shares a clearly comparable long-term financial profile, even if individual dimensions still differ.

Most of the shared profile comes through revenue stability and investment intensity.

Similarity drivers
revenue stabilityinvestment intensity
How to read the score
0.85–1.00 · Very similar0.70–0.84 · Similar0.55–0.69 · Moderately similarbelow 0.55 · Loose match
Peer-Relative Score
DG
Dollar General Corporation
53
Peer-Score
Signal qualitylow
Peer basis: S&P 500
vs
KR
The Kroger Co.
45
Peer-Score
Signal qualitylow
Peer basis: S&P 500

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

Score differences across key dimensions.

Dimension spread: DG vs KR Profitability 42 20 Stability 31 78 Valuation 86 52 Growth 45 39 DG KR
Gap Ranking
#1 Stability +47
#2 Valuation +34
#3 Profitability +22
#4 Growth +6
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for DG and KR Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer DGKR Relative valuation Structural strength

Dollar General Corporation and The Kroger Co. look relatively close on structure, but the price setup still leans toward Dollar General Corporation.

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Entry today — historical context

Where DG and KR each sit in their own 5-year price and valuation history.

BASED ON 5-YEAR HISTORY DG Neutral · near norm 0th 50th 100th 36 pct gap KR Elevated · above norm 0th 50th 100th 35th 70th
Today DG sits in the lower-middle of its own 5-year history (35th percentile), while KR sits higher in its own history (70th). Within each stock's own 5-year context, DG is at a historically more favourable entry position than KR. This reflects entry timing, not which company is structurally stronger — peer-relative analysis is a separate question addressed above.

Describes historical entry positioning only. Descriptive — not investment advice.

Relative Position vs Comparable Companies
Stability
The Kroger Co. ranks near the top of the group on stability; Dollar General Corporation sits in the weaker half.
Valuation
On valuation, the edge is clear — both rank well, but Dollar General Corporation sits noticeably higher.
Stability — Dominant Gap
DG
31
KR
78
Gap+47in favour of KR

The stability gap is very wide, with the stronger side looking materially steadier through time.

What keeps the gap from being one-sided

The Kroger Co. still shows lower market-fundamental divergence, which keeps the wider picture mixed rather than completely one-sided.

What this means for the comparison

Stability is the clearest driver of the lead, with valuation adding further support — though stability still provides a real counterweight.

Explore full peer positioning in AssetNext

Break down the DG vs KR comparison across all dimensions with the full interactive tool.

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Other comparisons with conflicting dimension signals

Explore how DG and KR each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Because scores are peer-relative, the same company can have slightly different scores in different index universes. On comparison pages, both companies are shown within their shared peer universe wherever possible — so the scores are directly comparable. The peer basis is stated on each score card.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.