Dollar General Corporation ranks near the peer group median, with valuation as the main structural strength, while stability is less supportive than the other dimensions. Trend conditions have deteriorated, without yet reaching an extreme downside state. Price action is lagging the structural profile — current market behavior is not yet confirming the structural position.
Peer-relative scores, weakest to strongest
Dollar General operates a chain of variety stores in the United States, focusing on consumables and household goods.
The market prices Dollar General on declining efficiency and margin risk, not on sustainable peer-level quality. With a ROIC of 7.2%, trailing the peer median by over 300 basis points, and an operating margin of 6.1%—down 120 basis points year-over-year and below key competitors—the company shows weaker capital returns and eroding margins relative to peers. In US discount retail, sustained margin stability is a quality anchor—Dollar General is losing ground here versus peers like Costco and B&M. As a result, the market assigns Dollar General a valuation discount compared to more defensive retail names, directly penalizing its weaker margin and capital return profile. Only a clear reversal in both margin and capital return trends to peer levels would break the discount framing.
Break down DG's position across all dimensions with the full interactive tool.
This analysis is rule-based and descriptive. Peer-relative scores are derived from functional peer group comparisons using publicly available financial data. Scores reflect structural positioning only and do not constitute investment advice, a buy or sell recommendation, or a forecast of future performance. AssetNext peer scores are recalculated periodically as new data becomes available.
AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.
Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.
Because scores are peer-relative, the same company can have slightly different scores in different index universes. On comparison pages, both companies are shown within their shared peer universe wherever possible — so the scores are directly comparable. The peer basis is stated on each score card.
Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.