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Costco Wholesale vs Dollar General: Which Stock Looks Stronger in 2026?

Costco Wholesale holds the cleaner structural position, with the lead spread across valuation and growth. Dollar General still has the edge on valuation, which keeps the comparison from looking entirely one-sided. The market setup is currently leaning toward Dollar General, which does not confirm the structural lead. That leaves a split case: the structural lead stays with Costco Wholesale, but the market is not currently confirming it.

The comparison is based on similar long-term financial trajectories, not sector labels. Both peer scores are relative to the S&P 500 universe, making them directly comparable.

Updated 2026-07-05

The page question resolves through valuation, where Dollar General Corporation holds the stronger read even though the broader score still favours Costco Wholesale Corporation.

INDUSTRY COMPARISON

Both operate in: Discount Stores

This comparison is based on industry proximity, not on functional trajectory similarity. COST and DG share the same industry classification.

For a similarity-based comparison, see how Costco Wholesale and Dollar General each position within their functional peer groups in AssetNext.

Peer-Relative Score
COST
Costco Wholesale Corporation
66
Peer-Score
Signal qualitylow
Peer basis: S&P 500
vs
DG
Dollar General Corporation
53
Peer-Score
Signal qualitylow
Peer basis: S&P 500

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

The largest gaps do not all point in the same direction.

Dimension spread: COST vs DG Profitability 83 42 Stability 54 31 Valuation 38 86 Growth 91 45 COST DG
Gap Ranking
#1 Valuation +48
#2 Growth +46
#3 Profitability +41
#4 Stability +23
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for COST and DG Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer COSTDG Relative valuation Structural strength

Costco Wholesale Corporation looks stronger, but the price setup still looks more supportive for Dollar General Corporation.

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Entry today — historical context

Where COST and DG each sit in their own 5-year price and valuation history.

BASED ON 5-YEAR HISTORY COST Elevated · near norm 0th 50th 100th 46 pct gap DG Neutral · near norm 0th 50th 100th 80th 35th
Today DG sits in the lower-middle of its own 5-year history (35th percentile), while COST sits higher in its own history (80th). Within each stock's own 5-year context, DG is at a historically more favourable entry position than COST. This reflects entry timing, not which company is structurally stronger — peer-relative analysis is a separate question addressed above.

Describes historical entry positioning only. Descriptive — not investment advice.

Relative Position vs Comparable Companies
Valuation
On valuation, Dollar General Corporation ranks near the top of the group; Costco Wholesale Corporation sits in the weaker half.
Growth
On growth, the same pattern holds: both are strong, but Costco Wholesale Corporation still leads clearly.
Valuation — Dominant Gap
COST
38
DG
86
Gap+48in favour of DG

The main spread comes from a meaningfully cheaper peer-relative valuation.

What keeps the gap from being one-sided

Dollar General Corporation still shows lower market-fundamental divergence, which keeps the wider picture mixed rather than completely one-sided.

What this means for the comparison

The lead is built on both valuation and growth — though valuation still provides a counterweight.

Explore full peer positioning in AssetNext

Break down the COST vs DG comparison across all dimensions with the full interactive tool.

Explore full breakdown →
Other comparisons with conflicting dimension signals

Explore how COST and DG each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Because scores are peer-relative, the same company can have slightly different scores in different index universes. On comparison pages, both companies are shown within their shared peer universe wherever possible — so the scores are directly comparable. The peer basis is stated on each score card.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.