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Stock Comparison · Industry comparison · Lodging

Accor vs Marriott International: Which Stock Looks Stronger in 2026?

Marriott International leads structurally, with profitability as the clearest single gap between the two profiles. On the market side, Marriott International is in better shape — its trend is intact while Accor's trend has broken down. That puts structure and market broadly in agreement — Marriott International's lead looks more confirmed than conflicted.

The comparison is based on similar long-term financial trajectories, not sector labels.

Updated 2026-04-05

Profitability remains the main source of distance in the comparison. Marriott International, Inc. leads by 12 points on the overall comparison score.

INDUSTRY COMPARISON

Both operate in: Lodging

This comparison is based on industry proximity, not on functional trajectory similarity. AC.PA and MAR share the same industry classification.

For a similarity-based comparison, see how Accor and Marriott International each position within their functional peer groups in AssetNext.

Peer-Relative Score
AC.PA
Accor SA
43
Peer-Score
Signal qualityMedium
vs
MAR
Marriott International, Inc.
55
Peer-Score
Signal qualityMedium

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

The largest gaps do not all point in the same direction.

Dimension spread: AC.PA vs MAR Profitability 43 62 Stability 51 58 Valuation 51 60 Growth 26 35 AC.PA MAR
Gap Ranking
#1 Profitability +19
#2 Growth +9
#3 Valuation +9
#4 Stability +7
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for AC.PA and MAR Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer AC.PAMAR Relative valuation Structural strength

Marriott International, Inc. looks stronger both structurally and on relative valuation.

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Relative Position vs Comparable Companies
Profitability
Both look solid on profitability, though Marriott International, Inc. still holds the stronger peer position.
Growth
Neither side looks especially strong on growth, though Accor SA still ranks somewhat higher.
Profitability — Dominant Gap
AC.PA
43
MAR
62
Gap+19in favour of MAR

The profitability lead is mainly driven by a 28-point operating margin advantage.

What else supports the lead

One company is still expanding while the other is contracting, which creates a very wide growth split.

What this means for the comparison

The score lead is real, but it still looks relatively recent rather than long-established.

Explore full peer positioning in AssetNext

Break down the AC.PA vs MAR comparison across all dimensions with the full interactive tool.

Explore full breakdown →
Similar profitability-and-growth comparisons

Explore how AC.PA and MAR each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.