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Accor vs Marriott International: Which Stock Looks Stronger in 2026?

Marriott International holds the cleaner structural position, with the lead spread across growth and profitability. Accor does not offset that deficit through any equally strong structural edge elsewhere. The market setup broadly confirms the structural lead — Marriott International holds the more constructive position. That puts structure and market broadly in agreement — Marriott International's lead looks more confirmed than conflicted.

The comparison is based on similar long-term financial trajectories, not sector labels. Peer scores are normalised within each company's primary universe (AC.PA: STOXX 600, MAR: Nasdaq 100).

Updated 2026-05-17

This is not just a one-metric split: both growth and profitability materially support the lead. Marriott International, Inc. leads by 25 points on the overall comparison score.

INDUSTRY COMPARISON

Both operate in: Lodging

This comparison is based on industry proximity, not on functional trajectory similarity. AC.PA and MAR share the same industry classification.

For a similarity-based comparison, see how Accor and Marriott International each position within their functional peer groups in AssetNext.

Peer-Relative Score
AC.PA
Accor SA
36
Peer-Score
Signal qualitylow
Peer basis: STOXX 600
vs
MAR
Marriott International, Inc.
61
Peer-Score
Signal qualitylow
Peer basis: Nasdaq 100

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

Score differences across key dimensions.

Dimension spread: AC.PA vs MAR Profitability 33 62 Stability 40 66 Valuation 49 55 Growth 20 65 AC.PA MAR
Gap Ranking
#1 Growth +45
#2 Profitability +29
#3 Stability +26
#4 Valuation +6
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for AC.PA and MAR Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer AC.PAMAR Relative valuation Structural strength

Marriott International, Inc. looks stronger both structurally and on relative valuation.

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Entry today — historical context

Where AC.PA and MAR each sit in their own 5-year price and valuation history.

BASED ON 5-YEAR HISTORY AC.PA Elevated · above norm 0th 50th 100th 17 pct gap MAR Elevated · above norm 0th 50th 100th 80th 98th
Today AC.PA sits in the upper portion of its own 5-year history (80th percentile), while MAR sits higher in its own history (98th). Within each stock's own 5-year context, AC.PA is at a historically more favourable entry position than MAR. This reflects entry timing, not which company is structurally stronger — peer-relative analysis is a separate question addressed above.

Describes historical entry positioning only. Descriptive — not investment advice.

Relative Position vs Comparable Companies
Growth
Marriott International, Inc. ranks near the top of the group on growth; Accor SA sits in the weaker half.
Profitability
Marriott International, Inc. sits in the stronger part of the group on profitability, while Accor SA is closer to mid-pack.
Growth — Dominant Gap
AC.PA
20
MAR
65
Gap+45in favour of MAR

One company is still expanding while the other is contracting, which creates a very wide growth split.

What else supports the lead

Profitability gives the lead a second hard layer of support, with a 43-point operating margin advantage.

What this means for the comparison

The lead is built on both growth and profitability, making it broader than a single-dimension result.

Explore full peer positioning in AssetNext

Break down the AC.PA vs MAR comparison across all dimensions with the full interactive tool.

Explore full breakdown →
Similar growth-and-profitability comparisons

Explore how AC.PA and MAR each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Because scores are peer-relative, the same company can have slightly different scores in different index universes. On comparison pages, both companies are shown within their shared peer universe wherever possible — so the scores are directly comparable. The peer basis is stated on each score card.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.