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ServiceNow vs Toast: Which Stock Looks Stronger in 2026?

The structural profiles are close, with ServiceNow carrying a narrow edge on profitability. Toast still leads on growth and valuation, which keeps the comparison from looking entirely one-sided. Both sides have seen trend damage — neither carries a clear market edge right now. With both trends damaged, the structural comparison carries most of the weight here.

The comparison is based on similar long-term financial trajectories, not sector labels.

Updated 2026-04-05

The comparison is mainly decided in profitability, while growth remains the main counterforce.

Trajectory Similarity
0.69
Moderately similar
Peer-set rank: #5
within ServiceNow, Inc.'s functional peer set

This pair is matched through long-term financial trajectory similarity within the selected peer universe.

The pair shares a valid long-term profile match, but the trajectories are not especially close.

The match is driven mainly by recent revenue growth and investment intensity.

Similarity drivers
recent revenue growthinvestment intensity
How to read the score
0.85–1.00 · Very similar0.70–0.84 · Similar0.55–0.69 · Moderately similarbelow 0.55 · Loose match
Peer-Relative Score
NOW
ServiceNow, Inc.
45
Peer-Score
Signal qualityHigh
vs
TOST
Toast, Inc.
42
Peer-Score
Signal qualityHigh

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

The clearest separation appears in profitability.

Dimension spread: NOW vs TOST Profitability 54 25 Stability 40 29 Valuation 33 44 Growth 55 79 NOW TOST
Gap Ranking
#1 Profitability +29
#2 Growth +24
#3 Valuation +11
#4 Stability +11
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for NOW and TOST Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer NOWTOST Relative valuation Structural strength

The setup stays mixed because structure and the price setup do not align cleanly in one direction.

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Relative Position vs Comparable Companies
Profitability
ServiceNow, Inc. sits in the stronger part of the group on profitability, while Toast, Inc. is closer to mid-pack.
Growth
Both look solid on growth, though Toast, Inc. still holds the stronger peer position.
Profitability — Dominant Gap
NOW
54
TOST
25
Gap+29in favour of NOW

The profitability lead is mainly driven by a 11-point operating margin advantage.

What keeps the gap from being one-sided

Earnings growth also leans the other way, which keeps the score lead from reading as a full growth sweep.

What this means for the comparison

Profitability is the clearest driver of the lead, with growth adding further support — though growth still provides a real counterweight.

Explore full peer positioning in AssetNext

Break down the NOW vs TOST comparison across all dimensions with the full interactive tool.

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Other comparisons with conflicting dimension signals

Explore how NOW and TOST each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.