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Stock Comparison · Structural lead, mixed market

Morgan Stanley vs UBS Group: Which Stock Looks Stronger in 2026?

UBS holds the cleaner structural position, with the lead spread across profitability and growth. Morgan Stanley still has the edge on valuation, which keeps the comparison from looking entirely one-sided. In the market, Morgan Stanley carries the stronger setup — intact trend against UBS's broken trend. That leaves a split case: the structural lead stays with UBS, but the market is not currently confirming it.

The comparison is based on similar long-term financial trajectories, not sector labels.

Updated 2026-04-05

The clearest separation starts in profitability, but growth adds another real layer to the result.

Trajectory Similarity
0.82
Similar
Peer-set rank: #8
within Morgan Stanley's functional peer set

This comparison is anchored in long-term financial trajectory similarity within the selected peer universe.

This level of similarity signals a strong structural match, even though some dimensions still separate the two companies.

Most of the shared profile comes through margin consistency and revenue growth trajectory.

Similarity drivers
margin consistencyrevenue growth trajectory
How to read the score
0.85–1.00 · Very similar0.70–0.84 · Similar0.55–0.69 · Moderately similarbelow 0.55 · Loose match
Peer-Relative Score
MS
Morgan Stanley
58
Peer-Score
Signal qualityMedium
vs
UBSG.SW
UBS Group AG
65
Peer-Score
Signal qualityMedium

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

The largest gaps do not all point in the same direction.

Dimension spread: MS vs UBSG.SW Profitability 47 70 Stability 46 44 Valuation 73 60 Growth 65 87 MS UBSG.SW
Gap Ranking
#1 Profitability +23
#2 Growth +22
#3 Valuation +13
#4 Stability +2
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for MS and UBSG.SW Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer MSUBSG.SW Relative valuation Structural strength

UBS Group AG occupies the cheaper side of the setup map, although Morgan Stanley still holds the stronger structural profile.

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Relative Position vs Comparable Companies
Profitability
Both profiles are strong on profitability, but UBS Group AG leads clearly.
Growth
On growth, the same pattern holds: both rank well, but UBS Group AG still sits higher.
Profitability — Dominant Gap
MS
47
UBSG.SW
70
Gap+23in favour of UBSG.SW

The profitability lead is mainly driven by a 16-point operating margin advantage.

What keeps the gap from being one-sided

Valuation still leans toward Morgan Stanley, so the lead is real without reading as one-way.

What this means for the comparison

The lead is built on both profitability and growth — though valuation still provides a counterweight.

Explore full peer positioning in AssetNext

Break down the MS vs UBSG.SW comparison across all dimensions with the full interactive tool.

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Similar profitability-and-growth comparisons

Explore how MS and UBSG.SW each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.