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Marks and Spencer Group vs TUI: Which Stock Looks Stronger in 2026?

TUI holds the cleaner structural position, with the lead spread across valuation and stability. Marks and Spencer still has the edge on stability, which keeps the comparison from looking entirely one-sided. Both sides have seen trend damage — neither carries a clear market edge right now. With both trends damaged, the structural comparison carries most of the weight here.

The comparison is based on similar long-term financial trajectories, not sector labels. Both peer scores are relative to the STOXX 600 universe, making them directly comparable.

Updated 2026-05-17

The clearest separation starts in valuation, with profitability adding a second layer of support. The overall score gap is 25 points in favour of TUI AG.

Trajectory Similarity
0.79
Similar
Peer-set rank: #18
within Marks and Spencer Group plc's functional peer set

This comparison is anchored in long-term financial trajectory similarity within the selected peer universe.

This level of similarity signals a strong structural match, even though some dimensions still separate the two companies.

The match is driven mainly by investment intensity and margin consistency.

Similarity drivers
investment intensitymargin consistency
How to read the score
0.85–1.00 · Very similar0.70–0.84 · Similar0.55–0.69 · Moderately similarbelow 0.55 · Loose match
Peer-Relative Score
MKS.L
Marks and Spencer Group plc
30
Peer-Score
Signal qualitylow
Peer basis: STOXX 600
vs
TUI1.DE
TUI AG
55
Peer-Score
Signal qualitylow
Peer basis: STOXX 600

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

Score differences across key dimensions.

Dimension spread: MKS.L vs TUI1.DE Profitability 16 52 Stability 64 16 Valuation 8 88 Growth 47 50 MKS.L TUI1.DE
Gap Ranking
#1 Valuation +80
#2 Stability +48
#3 Profitability +36
#4 Growth +3
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for MKS.L and TUI1.DE Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer MKS.LTUI1.DE Relative valuation Structural strength

The structural gap is limited here, but current pricing still leans against Marks and Spencer Group plc.

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Entry today — historical context

Where MKS.L and TUI1.DE each sit in their own 5-year price and valuation history.

BASED ON 5-YEAR HISTORY MKS.L Neutral · above norm 0th 50th 100th 46 pct gap TUI1.DE Lower · below norm 0th 50th 100th 65th 19th
Today TUI1.DE sits in the lower portion of its own 5-year history (19th percentile), while MKS.L sits higher in its own history (65th). Within each stock's own 5-year context, TUI1.DE is at a historically more favourable entry position than MKS.L. This reflects entry timing, not which company is structurally stronger — peer-relative analysis is a separate question addressed above.

Describes historical entry positioning only. Descriptive — not investment advice.

Relative Position vs Comparable Companies
Valuation
TUI AG ranks near the top of the group on valuation; Marks and Spencer Group plc sits in the weaker half.
Stability
Marks and Spencer Group plc sits in the stronger part of the group on stability, while TUI AG is closer to mid-pack.
Valuation — Dominant Gap
MKS.L
8
TUI1.DE
88
Gap+80in favour of TUI1.DE

The multiple-based pricing edge comes from a forward P/E that is 5.1 turns lower.

What keeps the gap from being one-sided

Stability still leans toward Marks and Spencer Group plc, so the lead is real without reading as one-way.

What this means for the comparison

Valuation settles the comparison, while pricing and stability keep the broader setup from looking fully aligned.

Explore full peer positioning in AssetNext

Break down the MKS.L vs TUI1.DE comparison across all dimensions with the full interactive tool.

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Other comparisons with conflicting dimension signals

Explore how MKS.L and TUI1.DE each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Because scores are peer-relative, the same company can have slightly different scores in different index universes. On comparison pages, both companies are shown within their shared peer universe wherever possible — so the scores are directly comparable. The peer basis is stated on each score card.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.