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Stock Comparison · Industry comparison · Software - Application

HubSpot vs Atlassian: Which Stock Looks Stronger in 2026?

Atlassian leads structurally, with valuation as the clearest single gap between the two profiles. HubSpot still has the edge on profitability, which keeps the comparison from looking entirely one-sided. Both sides have seen trend damage — neither carries a clear market edge right now. With both trends damaged, the structural comparison carries most of the weight here.

The comparison is based on similar long-term financial trajectories, not sector labels. Both peer scores are relative to the Russell 1000 universe, making them directly comparable.

Updated 2026-07-05

Most of the separation is still concentrated in valuation. The overall score gap is 15 points in favour of Atlassian Corporation.

INDUSTRY COMPARISON

Both operate in: Software - Application

This comparison is based on industry proximity, not on functional trajectory similarity. HUBS and TEAM share the same industry classification.

For a similarity-based comparison, see how HubSpot and Atlassian each position within their functional peer groups in AssetNext.

Peer-Relative Score
HUBS
HubSpot, Inc.
38
Peer-Score
Signal qualityMedium
Peer basis: Russell 1000
vs
TEAM
Atlassian Corporation
53
Peer-Score
Signal qualitylow
Peer basis: Russell 1000

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

Pricing shapes this comparison more than a broad operating gap.

Dimension spread: HUBS vs TEAM Profitability 45 23 Stability 23 14 Valuation 15 85 Growth 79 85 HUBS TEAM
Gap Ranking
#1 Valuation +70
#2 Profitability +22
#3 Stability +9
#4 Growth +6
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for HUBS and TEAM Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer HUBSTEAM Relative valuation Structural strength

The setup splits cleanly: structure favours HubSpot, Inc., while the price setup favours Atlassian Corporation.

Valuation position uses peer-relative PE percentile (idx_pct_pe) and Forward P/E where available.

Entry today — historical context

Where HUBS and TEAM each sit in their own 5-year price and valuation history.

BASED ON 5-YEAR HISTORY HUBS Lower · below norm 0th 50th 100th 3 pct gap TEAM Lower · below norm 0th 50th 100th 2nd 5th
HUBS (2nd percentile) and TEAM (5th percentile) both sit in the lower portion of their own 5-year ranges. The historical entry context is broadly similar for both. This reflects entry timing, not which company is structurally stronger.

Describes historical entry positioning only. Descriptive — not investment advice.

Relative Position vs Comparable Companies
Valuation
Atlassian Corporation ranks near the top of the group on valuation; HubSpot, Inc. sits in the weaker half.
Profitability
Profitability also leans toward HubSpot, Inc., reinforcing the broader structural lead.
Valuation — Dominant Gap
HUBS
15
TEAM
85
Gap+70in favour of TEAM

The peer-relative valuation gap is very wide, with the stronger side also looking meaningfully cheaper.

What keeps the gap from being one-sided

Capital efficiency also runs the other way, with a 14-point ROIC edge acting as a real counterforce.

What this means for the comparison

The valuation edge is decisive, even though current pricing and profitability still lean somewhat toward HubSpot, Inc..

Explore full peer positioning in AssetNext

Break down the HUBS vs TEAM comparison across all dimensions with the full interactive tool.

Explore full breakdown →
Other comparisons with conflicting dimension signals

Explore how HUBS and TEAM each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Because scores are peer-relative, the same company can have slightly different scores in different index universes. On comparison pages, both companies are shown within their shared peer universe wherever possible — so the scores are directly comparable. The peer basis is stated on each score card.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.