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Stock Comparison · Industry comparison · Software - Application

HubSpot vs Atlassian: Which Stock Looks Stronger in 2026?

Atlassian leads structurally, with valuation as the clearest single gap between the two profiles. HubSpot still has the edge on profitability, which keeps the comparison from looking entirely one-sided. Both sides have seen trend damage — neither carries a clear market edge right now. With both trends damaged, the structural comparison carries most of the weight here.

The comparison is based on similar long-term financial trajectories, not sector labels.

Updated 2026-04-05

Valuation still does most of the heavy lifting in this comparison. The overall score gap is 20 points in favour of Atlassian Corporation.

INDUSTRY COMPARISON

Both operate in: Software - Application

This comparison is based on industry proximity, not on functional trajectory similarity. HUBS and TEAM share the same industry classification.

For a similarity-based comparison, see how HubSpot and Atlassian each position within their functional peer groups in AssetNext.

Peer-Relative Score
HUBS
HubSpot, Inc.
29
Peer-Score
Signal qualityHigh
vs
TEAM
Atlassian Corporation
49
Peer-Score
Signal qualityHigh

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

Pricing shapes this comparison more than a broad operating gap.

Dimension spread: HUBS vs TEAM Profitability 20 6 Stability 12 14 Valuation 9 87 Growth 88 90 HUBS TEAM
Gap Ranking
#1 Valuation +78
#2 Profitability +14
#3 Growth +2
#4 Stability +2
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for HUBS and TEAM Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer HUBSTEAM Relative valuation Structural strength

The two profiles are relatively close, but the price setup still leans toward Atlassian Corporation.

Valuation position uses peer-relative PE percentile (idx_pct_pe) and Forward P/E where available.

Relative Position vs Comparable Companies
Valuation
Atlassian Corporation ranks near the top of the group on valuation; HubSpot, Inc. sits in the weaker half.
Profitability
Both sit in the weaker half on profitability, with HubSpot, Inc. still coming out ahead.
Valuation — Dominant Gap
HUBS
9
TEAM
87
Gap+78in favour of TEAM

The multiple-based pricing edge comes from a forward P/E that is 2.8 turns lower.

What keeps the gap from being one-sided

Profitability still favours HubSpot, with a 8.7-point operating margin advantage keeping the comparison from looking fully resolved.

What this means for the comparison

The valuation lead is clear, but pricing and profitability still pull in the other direction — the result holds, but not without friction.

Explore full peer positioning in AssetNext

Break down the HUBS vs TEAM comparison across all dimensions with the full interactive tool.

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Similar valuation-driven comparisons

Explore how HUBS and TEAM each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.