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Hilton Worldwide Holdings vs Marriott International: Which Stock Looks Stronger in 2026?

The structural profiles are close, with Hilton Worldwide carrying a narrow edge on growth. Marriott International still has the edge on valuation, which keeps the comparison from looking entirely one-sided. The market setup is broadly comparable for both — no clear directional signal from price behavior. The market is not adding a decisive signal either way — the structural read carries the weight.

The comparison is based on similar long-term financial trajectories, not sector labels. Both peer scores are relative to the S&P 500 universe, making them directly comparable.

Updated 2026-07-05

The comparison is mainly decided in growth, while valuation remains the main counterforce.

INDUSTRY COMPARISON

Both operate in: Lodging

This comparison is based on industry proximity, not on functional trajectory similarity. HLT and MAR share the same industry classification.

For a similarity-based comparison, see how Hilton Worldwide and Marriott International each position within their functional peer groups in AssetNext.

Peer-Relative Score
HLT
Hilton Worldwide Holdings Inc.
57
Peer-Score
Signal qualitylow
Peer basis: S&P 500
vs
MAR
Marriott International, Inc.
55
Peer-Score
Signal qualitylow
Peer basis: S&P 500

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

The clearest separation appears in growth.

Dimension spread: HLT vs MAR Profitability 71 64 Stability 65 58 Valuation 36 51 Growth 59 43 HLT MAR
Gap Ranking
#1 Growth +16
#2 Valuation +15
#3 Profitability +7
#4 Stability +7
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for HLT and MAR Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer HLTMAR Relative valuation Structural strength

The setup splits cleanly: structure favours Hilton Worldwide Holdings Inc., while the price setup favours Marriott International, Inc..

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Entry today — historical context

Where HLT and MAR each sit in their own 5-year price and valuation history.

BASED ON 5-YEAR HISTORY HLT Elevated · above norm 0th 50th 100th 1 pct gap MAR Elevated · above norm 0th 50th 100th 98th 98th
HLT (98th percentile) and MAR (98th percentile) both sit in the upper portion of their own 5-year ranges. The historical entry context is broadly similar for both. This reflects entry timing, not which company is structurally stronger.

Describes historical entry positioning only. Descriptive — not investment advice.

Relative Position vs Comparable Companies
Growth
Both rank well on growth, but Hilton Worldwide Holdings Inc. still sits higher.
Valuation
On valuation, Marriott International, Inc. is positioned higher in the group, while Hilton Worldwide Holdings Inc. is closer to the middle.
Growth — Dominant Gap
HLT
59
MAR
43
Gap+16in favour of HLT

Earnings growth is one contributing factor within the growth lead.

What keeps the gap from being one-sided

Absolute pricing still looks more supportive for Marriott International, with a forward P/E that is 4 turns lower there.

What this means for the comparison

Growth is the clearest driver of the lead, with valuation adding further support — though valuation still provides a real counterweight.

Explore full peer positioning in AssetNext

Break down the HLT vs MAR comparison across all dimensions with the full interactive tool.

Explore full breakdown →
Similar growth-and-valuation comparisons

Explore how HLT and MAR each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Because scores are peer-relative, the same company can have slightly different scores in different index universes. On comparison pages, both companies are shown within their shared peer universe wherever possible — so the scores are directly comparable. The peer basis is stated on each score card.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.