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Stock Comparison · Industry comparison · Household & Personal Products

Henkel AG & Co. KGaA vs The Procter & Gamble Company: Which Stock Looks Stronger in 2026?

The Procter & Gamble Company holds the cleaner structural position, with the lead spread across growth and stability. Both sides have seen trend damage — neither carries a clear market edge right now. With both trends damaged, the structural comparison carries most of the weight here.

The comparison is based on similar long-term financial trajectories, not sector labels. Peer scores are normalised within each company's primary universe (HEN3.DE: STOXX 600, PG: Russell 1000).

Updated 2026-05-17

Most of the lead runs through growth, while stability helps make the separation broader. The Procter & Gamble Company leads by 10 points on the overall comparison score.

INDUSTRY COMPARISON

Both operate in: Household & Personal Products

This comparison is based on industry proximity, not on functional trajectory similarity. HEN3.DE and PG share the same industry classification.

For a similarity-based comparison, see how Henkel KGaA and PG each position within their functional peer groups in AssetNext.

Peer-Relative Score
HEN3.DE
Henkel AG & Co. KGaA
56
Peer-Score
Signal qualitylow
Peer basis: STOXX 600
vs
PG
The Procter & Gamble Company
66
Peer-Score
Signal qualitylow
Peer basis: Russell 1000

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

Score differences across key dimensions.

Dimension spread: HEN3.DE vs PG Profitability 61 54 Stability 42 67 Valuation 81 77 Growth 24 65 HEN3.DE PG
Gap Ranking
#1 Growth +41
#2 Stability +25
#3 Profitability +7
#4 Valuation +4
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for HEN3.DE and PG Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer HEN3.DEPG Relative valuation Structural strength

The Procter & Gamble Company still looks cheaper, even though Henkel AG & Co. KGaA remains structurally stronger.

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Entry today — historical context

Where HEN3.DE and PG each sit in their own 5-year price and valuation history.

BASED ON 5-YEAR HISTORY HEN3.DE Neutral · below norm 0th 50th 100th 12 pct gap PG Neutral · below norm 0th 50th 100th 33rd 44th
HEN3.DE (33rd percentile) and PG (44th percentile) both sit in the lower-middle of their own 5-year ranges. The historical entry context is broadly similar for both. This reflects entry timing, not which company is structurally stronger.

Describes historical entry positioning only. Descriptive — not investment advice.

Relative Position vs Comparable Companies
Growth
The Procter & Gamble Company ranks near the top of the group on growth; Henkel AG & Co. KGaA sits in the weaker half.
Stability
On stability, the same pattern holds: both are strong, but The Procter & Gamble Company still leads clearly.
Growth — Dominant Gap
HEN3.DE
24
PG
65
Gap+41in favour of PG

One company is still expanding while the other is contracting, which creates a very wide growth split.

What else supports the lead

Stability also supports the lead, so the result is broader than one isolated gap.

What this means for the comparison

The lead is built on both growth and stability, making it broader than a single-dimension result.

Explore full peer positioning in AssetNext

Break down the HEN3.DE vs PG comparison across all dimensions with the full interactive tool.

Explore full breakdown →
Similar growth-and-stability comparisons

Explore how HEN3.DE and PG each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Because scores are peer-relative, the same company can have slightly different scores in different index universes. On comparison pages, both companies are shown within their shared peer universe wherever possible — so the scores are directly comparable. The peer basis is stated on each score card.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.