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GameStop vs Williams-Sonoma: Which Stock Looks Stronger in 2026?

Williams-Sonoma holds the cleaner structural position, with stability as the main driver and valuation adding further support. Both sides have seen trend damage — neither carries a clear market edge right now. With both trends damaged, the structural comparison carries most of the weight here.

The comparison is based on similar long-term financial trajectories, not sector labels. Both peer scores are relative to the Russell 1000 universe, making them directly comparable.

Updated 2026-05-17

The lead is spread across stability and valuation, rather than sitting in one isolated gap. Williams-Sonoma, Inc. leads by 14 points on the overall comparison score.

INDUSTRY COMPARISON

Both operate in: Specialty Retail

This comparison is based on industry proximity, not on functional trajectory similarity. GME and WSM share the same industry classification.

For a similarity-based comparison, see how GameStop and Williams-Sonoma each position within their functional peer groups in AssetNext.

Peer-Relative Score
GME
GameStop Corp.
46
Peer-Score
Signal qualityHigh
Peer basis: Russell 1000
vs
WSM
Williams-Sonoma, Inc.
60
Peer-Score
Signal qualitylow
Peer basis: Russell 1000

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

The largest gaps do not all point in the same direction.

Dimension spread: GME vs WSM Profitability 84 86 Stability 14 40 Valuation 54 73 Growth 6 24 GME WSM
Gap Ranking
#1 Stability +26
#2 Valuation +19
#3 Growth +18
#4 Profitability +2
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for GME and WSM Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer GMEWSM Relative valuation Structural strength

Williams-Sonoma, Inc. looks stronger both structurally and on relative valuation.

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Entry today — historical context

Where GME and WSM each sit in their own 5-year price and valuation history.

BASED ON 5-YEAR HISTORY GME Neutral · below norm 0th 50th 100th 44 pct gap WSM Elevated · near norm 0th 50th 100th 33rd 77th
Today GME sits in the lower-middle of its own 5-year history (33rd percentile), while WSM sits higher in its own history (77th). Within each stock's own 5-year context, GME is at a historically more favourable entry position than WSM. This reflects entry timing, not which company is structurally stronger — peer-relative analysis is a separate question addressed above.

Describes historical entry positioning only. Descriptive — not investment advice.

Relative Position vs Comparable Companies
Stability
Williams-Sonoma, Inc. holds the stronger peer position on stability.
Valuation
Both look solid on valuation, though Williams-Sonoma, Inc. still holds the stronger peer position.
Stability — Dominant Gap
GME
14
WSM
40
Gap+26in favour of WSM

The stability gap is wide, with the stronger side looking materially steadier through time.

What keeps the gap from being one-sided

GameStop Corp. still looks less cycle-sensitive — that keeps the result from looking completely one-sided.

What this means for the comparison

Stability is the clearest driver, and valuation also supports Williams-Sonoma, Inc.'s broader structural position.

Explore full peer positioning in AssetNext

Break down the GME vs WSM comparison across all dimensions with the full interactive tool.

Explore full breakdown →
Similar stability-and-valuation comparisons

Explore how GME and WSM each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Because scores are peer-relative, the same company can have slightly different scores in different index universes. On comparison pages, both companies are shown within their shared peer universe wherever possible — so the scores are directly comparable. The peer basis is stated on each score card.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.