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Stock Comparison · Valuation-led comparison

Flutter Entertainment vs HubSpot: Which Stock Looks Stronger in 2026?

Flutter Entertainment holds the cleaner structural position, with valuation as the main driver and profitability adding further support. HubSpot still has the edge on profitability, which keeps the comparison from looking entirely one-sided. Both sides have seen trend damage — neither carries a clear market edge right now. With both trends damaged, the structural comparison carries most of the weight here.

The comparison is based on similar long-term financial trajectories, not sector labels.

Updated 2026-04-05

Valuation still does most of the heavy lifting in this comparison. The overall score gap is 21 points in favour of Flutter Entertainment plc.

Trajectory Similarity
0.74
Similar
Peer-set rank: #3
within Flutter Entertainment plc's functional peer set

These two companies are linked by measured long-term financial trajectory similarity within the selected peer universe.

The pair sits on a clearly comparable long-term path, though it is not a near-twin match.

The clearest structural overlap shows up in margin trend and revenue stability.

Similarity drivers
margin trendrevenue stability
How to read the score
0.85–1.00 · Very similar0.70–0.84 · Similar0.55–0.69 · Moderately similarbelow 0.55 · Loose match
Peer-Relative Score
FLUT
Flutter Entertainment plc
50
Peer-Score
Signal qualityMedium
vs
HUBS
HubSpot, Inc.
29
Peer-Score
Signal qualityHigh

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

Pricing shapes this comparison more than a broad operating gap.

Dimension spread: FLUT vs HUBS Profitability 1 20 Stability 16 12 Valuation 88 9 Growth 100 88 FLUT HUBS
Gap Ranking
#1 Valuation +79
#2 Profitability +19
#3 Growth +12
#4 Stability +4
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for FLUT and HUBS Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer FLUTHUBS Relative valuation Structural strength

The structural gap is limited here, but current pricing still leans against HubSpot, Inc..

Valuation position uses Forward P/E and peer-relative PE percentile (idx_pct_pe) where available.

Relative Position vs Comparable Companies
Valuation
On valuation, Flutter Entertainment plc ranks near the top of the group; HubSpot, Inc. sits in the weaker half.
Profitability
Neither side looks especially strong on profitability, though Flutter Entertainment plc still ranks somewhat higher.
Valuation — Dominant Gap
FLUT
88
HUBS
9
Gap+79in favour of FLUT

The multiple-based pricing edge comes from a forward P/E that is 5.5 turns lower.

What keeps the gap from being one-sided

Capital efficiency also runs the other way, with a 5.5-point ROIC edge acting as a real counterforce.

What this means for the comparison

Valuation settles the comparison, while pricing and profitability keep the broader setup from looking fully aligned.

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Break down the FLUT vs HUBS comparison across all dimensions with the full interactive tool.

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Similar valuation-driven comparisons

Explore how FLUT and HUBS each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.