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Colgate-Palmolive Company vs Reckitt Benckiser Group: Which Stock Looks Stronger in 2026?

Reckitt Benckiser holds the cleaner structural position, with the lead spread across growth and valuation. Colgate-Palmolive Company still has the edge on stability, which keeps the comparison from looking entirely one-sided. The market setup is currently leaning toward Colgate-Palmolive Company, which does not confirm the structural lead. That leaves a split case: the structural lead stays with Reckitt Benckiser, but the market is not currently confirming it.

The comparison is based on similar long-term financial trajectories, not sector labels. Peer scores are normalised within each company's primary universe (CL: Russell 1000, RKT.L: STOXX 600).

Updated 2026-05-17

The clearest score difference appears in growth. Reckitt Benckiser Group plc leads by 9 points on the overall comparison score.

INDUSTRY COMPARISON

Both operate in: Household & Personal Products

This comparison is based on industry proximity, not on functional trajectory similarity. CL and RKT.L share the same industry classification.

For a similarity-based comparison, see how Colgate-Palmolive Company and Reckitt Benckiser each position within their functional peer groups in AssetNext.

Peer-Relative Score
CL
Colgate-Palmolive Company
63
Peer-Score
Signal qualitylow
Peer basis: Russell 1000
vs
RKT.L
Reckitt Benckiser Group plc
72
Peer-Score
Signal qualitylow
Peer basis: STOXX 600

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

Score differences across key dimensions.

Dimension spread: CL vs RKT.L Profitability 79 76 Stability 60 38 Valuation 55 80 Growth 54 90 CL RKT.L
Gap Ranking
#1 Growth +36
#2 Valuation +25
#3 Stability +22
#4 Profitability +3
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for CL and RKT.L Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer CLRKT.L Relative valuation Structural strength

The structural gap is limited here, but current pricing still leans against Colgate-Palmolive Company.

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Relative Position vs Comparable Companies
Growth
Both rank well on growth, but Reckitt Benckiser Group plc still holds a clear edge.
Valuation
On valuation, the same pattern holds: both are strong, but Reckitt Benckiser Group plc still leads clearly.
Growth — Dominant Gap
CL
54
RKT.L
90
Gap+36in favour of RKT.L

Earnings growth is one contributing factor within the growth lead.

What keeps the gap from being one-sided

A meaningful counterforce remains in stability, which keeps the comparison from looking completely one-sided.

What this means for the comparison

The lead is built on both growth and valuation — though stability still provides a counterweight.

Explore full peer positioning in AssetNext

Break down the CL vs RKT.L comparison across all dimensions with the full interactive tool.

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Other comparisons with conflicting dimension signals

Explore how CL and RKT.L each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Because scores are peer-relative, the same company can have slightly different scores in different index universes. On comparison pages, both companies are shown within their shared peer universe wherever possible — so the scores are directly comparable. The peer basis is stated on each score card.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.