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TUI vs Zalando: Which Stock Looks Stronger in 2026?

TUI holds the cleaner structural position, with valuation as the main driver and profitability adding further support. Zalando SE does not offset that deficit through any equally strong structural edge elsewhere. Both sides have seen trend damage — neither carries a clear market edge right now. With both trends damaged, the structural comparison carries most of the weight here.

The comparison is based on similar long-term financial trajectories, not sector labels.

Updated 2026-04-05

The clearest separation starts in valuation, with profitability adding a second layer of support. TUI AG leads by 15 points on the overall comparison score.

Trajectory Similarity
0.78
Similar
Peer-set rank: #9
within TUI AG's functional peer set

These two companies are linked by measured long-term financial trajectory similarity within the selected peer universe.

This level of similarity signals a strong structural match, even though some dimensions still separate the two companies.

The clearest structural overlap shows up in margin consistency and capital structure.

Similarity drivers
margin consistencycapital structure
How to read the score
0.85–1.00 · Very similar0.70–0.84 · Similar0.55–0.69 · Moderately similarbelow 0.55 · Loose match
Peer-Relative Score
TUI1.DE
TUI AG
65
Peer-Score
Signal qualityMedium
vs
ZAL.DE
Zalando SE
50
Peer-Score
Signal qualityMedium

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

Score differences across key dimensions.

Dimension spread: TUI1.DE vs ZAL.DE Profitability 73 58 Stability 26 22 Valuation 87 53 Growth 61 61 TUI1.DE ZAL.DE
Gap Ranking
#1 Valuation +34
#2 Profitability +15
#3 Stability +4
#4 Growth
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for TUI1.DE and ZAL.DE Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer TUI1.DEZAL.DE Relative valuation Structural strength

TUI AG and Zalando SE look relatively close on structure, but the price setup still leans toward TUI AG.

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Relative Position vs Comparable Companies
Valuation
Both profiles are strong on valuation, but TUI AG leads clearly.
Profitability
On profitability, the same pattern holds: both rank well, but TUI AG still sits higher.
Valuation — Dominant Gap
TUI1.DE
87
ZAL.DE
53
Gap+34in favour of TUI1.DE

The multiple-based pricing edge comes from a forward P/E that is 6.5 turns lower.

What keeps the gap from being one-sided

Zalando SE still shows lower market-fundamental divergence, which keeps the wider picture mixed rather than completely one-sided.

What this means for the comparison

Valuation is the clearest driver, and profitability also supports TUI AG's broader structural position.

Explore full peer positioning in AssetNext

Break down the TUI1.DE vs ZAL.DE comparison across all dimensions with the full interactive tool.

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Similar valuation-driven comparisons

Explore how TUI1.DE and ZAL.DE each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.