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TUI vs Zalando: Which Stock Looks Stronger in 2026?

TUI holds the cleaner structural position, with the lead spread across valuation and profitability. Zalando SE does not offset that deficit through any equally strong structural edge elsewhere. The market setup is currently leaning toward Zalando SE, which does not confirm the structural lead. That leaves a split case: the structural lead stays with TUI, but the market is not currently confirming it.

The comparison is based on similar long-term financial trajectories, not sector labels. Both peer scores are relative to the HDAX universe, making them directly comparable.

Updated 2026-07-05

The lead is spread across valuation and profitability, rather than sitting in one isolated gap. TUI AG leads by 31 points on the overall comparison score.

Trajectory Similarity
0.76
Similar
Peer-set rank: #11
within TUI AG's functional peer set

These two companies are linked by measured long-term financial trajectory similarity within the selected peer universe.

This level of similarity signals a strong structural match, even though some dimensions still separate the two companies.

The clearest structural overlap shows up in margin consistency and capital structure.

Similarity drivers
margin consistencycapital structure
How to read the score
0.85–1.00 · Very similar0.70–0.84 · Similar0.55–0.69 · Moderately similarbelow 0.55 · Loose match
Peer-Relative Score
TUI1.DE
TUI AG
60
Peer-Score
Signal qualitylow
Peer basis: HDAX
vs
ZAL.DE
Zalando SE
29
Peer-Score
Signal qualitylow
Peer basis: HDAX

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

Score differences across key dimensions.

Dimension spread: TUI1.DE vs ZAL.DE Profitability 67 23 Stability 21 30 Valuation 88 22 Growth 49 47 TUI1.DE ZAL.DE
Gap Ranking
#1 Valuation +66
#2 Profitability +44
#3 Stability +9
#4 Growth +2
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for TUI1.DE and ZAL.DE Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer TUI1.DEZAL.DE Relative valuation Structural strength

TUI AG looks stronger on relative valuation, while the broader price setup remains mixed.

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Entry today — historical context

Where TUI1.DE and ZAL.DE each sit in their own 5-year price and valuation history.

BASED ON 5-YEAR HISTORY TUI1.DE Neutral · below norm 0th 50th 100th 5 pct gap ZAL.DE Neutral · near norm 0th 50th 100th 44th 49th
TUI1.DE (44th percentile) and ZAL.DE (49th percentile) both sit in the lower-middle of their own 5-year ranges. The historical entry context is broadly similar for both. This reflects entry timing, not which company is structurally stronger.

Describes historical entry positioning only. Descriptive — not investment advice.

Relative Position vs Comparable Companies
Valuation
TUI AG ranks near the top of the group on valuation; Zalando SE sits in the weaker half.
Profitability
The same broad pattern appears on profitability: TUI AG ranks near the top of the group, while Zalando SE stays in the weaker half.
Valuation — Dominant Gap
TUI1.DE
88
ZAL.DE
22
Gap+66in favour of TUI1.DE

The multiple-based pricing edge comes from a forward P/E that is 9.4 turns lower.

What keeps the gap from being one-sided

Zalando SE still shows lower market-fundamental divergence, which keeps the wider picture mixed rather than completely one-sided.

What this means for the comparison

The lead is built on both valuation and profitability, making it broader than a single-dimension result.

Explore full peer positioning in AssetNext

Break down the TUI1.DE vs ZAL.DE comparison across all dimensions with the full interactive tool.

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Similar valuation-and-profitability comparisons

Explore how TUI1.DE and ZAL.DE each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Because scores are peer-relative, the same company can have slightly different scores in different index universes. On comparison pages, both companies are shown within their shared peer universe wherever possible — so the scores are directly comparable. The peer basis is stated on each score card.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.