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Thule Group AB (publ) vs Williams-Sonoma: Which Stock Looks Stronger in 2026?

Williams-Sonoma leads structurally, with profitability as the clearest single gap between the two profiles. The market setup broadly confirms the structural lead — Williams-Sonoma holds the more constructive position. That puts structure and market broadly in agreement — Williams-Sonoma's lead looks more confirmed than conflicted.

The comparison is based on similar long-term financial trajectories, not sector labels. Peer scores are normalised within each company's primary universe (THULE.ST: STOXX 600, WSM: S&P 500).

Updated 2026-08-16

Most of the separation is still concentrated in profitability. The overall score gap is 9 points in favour of Williams-Sonoma, Inc..

Trajectory Similarity
0.78
Similar
Peer-set rank: #5
within Thule Group AB (publ)'s functional peer set

These two companies are linked by measured long-term financial trajectory similarity within the selected peer universe.

This level of similarity signals a strong structural match, even though some dimensions still separate the two companies.

Most of the shared profile comes through investment intensity and margin consistency.

Similarity drivers
investment intensitymargin consistency
How to read the score
0.85–1.00 · Very similar0.70–0.84 · Similar0.55–0.69 · Moderately similarbelow 0.55 · Loose match
Peer-Relative Score
THULE.ST
Thule Group AB (publ)
47
Peer-Score
Signal qualitylow
Peer basis: STOXX 600
vs
WSM
Williams-Sonoma, Inc.
56
Peer-Score
Signal qualitylow
Peer basis: S&P 500

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

The clearest separation appears in profitability.

Dimension spread: THULE.ST vs WSM Profitability 50 81 Stability 28 36 Valuation 60 53 Growth 43 44 THULE.ST WSM
Gap Ranking
#1 Profitability +31
#2 Stability +8
#3 Valuation +7
#4 Growth +1
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for THULE.ST and WSM Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer THULE.STWSM Relative valuation Structural strength

The setup remains mixed because the stronger profile and the more supportive price setup do not sit on the same side.

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Entry today — historical context

Where THULE.ST and WSM each sit in their own 5-year price and valuation history.

BASED ON 5-YEAR HISTORY THULE.ST Lower · below norm 0th 50th 100th 88 pct gap WSM Elevated · above norm 0th 50th 100th 12th 99th
Today THULE.ST sits in the lower portion of its own 5-year history (12th percentile), while WSM sits higher in its own history (99th). Within each stock's own 5-year context, THULE.ST is at a historically more favourable entry position than WSM. This reflects entry timing, not which company is structurally stronger — peer-relative analysis is a separate question addressed above.

Describes historical entry positioning only. Descriptive — not investment advice.

Relative Position vs Comparable Companies
Profitability
Both rank well on profitability, but Williams-Sonoma, Inc. still holds a clear edge.
Stability
Neither side looks especially strong on stability, though Thule Group AB (publ) still ranks somewhat higher.
Profitability — Dominant Gap
THULE.ST
50
WSM
81
Gap+31in favour of WSM

Capital efficiency adds support, with a 28-point ROIC advantage.

What keeps the gap from being one-sided

Thule Group AB (publ) still shows lower market-fundamental divergence, which keeps the wider picture mixed rather than completely one-sided.

What this means for the comparison

Profitability clearly separates the pair, while the broader read stays strong rather than one-way.

Explore full peer positioning in AssetNext

Break down the THULE.ST vs WSM comparison across all dimensions with the full interactive tool.

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Similar profitability-driven comparisons

Explore how THULE.ST and WSM each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Because scores are peer-relative, the same company can have slightly different scores in different index universes. On comparison pages, both companies are shown within their shared peer universe wherever possible — so the scores are directly comparable. The peer basis is stated on each score card.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.