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The Clorox Company vs Coca-Cola Consolidated: Which Stock Looks Stronger in 2026?

The structural profiles are close, with The Clorox Company carrying a narrow edge on growth. Coca-Cola Consolidated still has the edge on growth, which keeps the comparison from looking entirely one-sided. In the market, Coca-Cola Consolidated carries the stronger setup — intact trend against The Clorox Company's broken trend. That leaves a split case: the structural lead stays with The Clorox Company, but the market is not currently confirming it.

The comparison is based on similar long-term financial trajectories, not sector labels. Both peer scores are relative to the Russell 1000 universe, making them directly comparable.

Updated 2026-07-05

The page question resolves through growth, where Coca-Cola Consolidated, Inc. holds the stronger read even though the broader score still favours The Clorox Company.

Trajectory Similarity
0.78
Similar
Peer-set rank: #12
within The Clorox Company's functional peer set

This comparison is anchored in long-term financial trajectory similarity within the selected peer universe.

A solid similarity means the pair shares a clearly comparable long-term financial profile, even if individual dimensions still differ.

Most of the shared profile comes through capital structure and revenue stability.

Similarity drivers
capital structurerevenue stability
How to read the score
0.85–1.00 · Very similar0.70–0.84 · Similar0.55–0.69 · Moderately similarbelow 0.55 · Loose match
Peer-Relative Score
CLX
The Clorox Company
67
Peer-Score
Signal qualitylow
Peer basis: Russell 1000
vs
COKE
Coca-Cola Consolidated, Inc.
63
Peer-Score
Signal qualitylow
Peer basis: Russell 1000

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

The clearest separation appears in growth.

Dimension spread: CLX vs COKE Profitability 80 62 Stability 39 42 Valuation 86 65 Growth 45 83 CLX COKE
Gap Ranking
#1 Growth +38
#2 Valuation +21
#3 Profitability +18
#4 Stability +3
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for CLX and COKE Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer CLXCOKE Relative valuation Structural strength

Structure stays fairly close here, while current pricing still looks more supportive for The Clorox Company.

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Entry today — historical context

Where CLX and COKE each sit in their own 5-year price and valuation history.

BASED ON 5-YEAR HISTORY CLX Lower · below norm 0th 50th 100th 94 pct gap COKE Elevated · above norm 0th 50th 100th 4th 98th
Today CLX sits in the lower portion of its own 5-year history (4th percentile), while COKE sits higher in its own history (98th). Within each stock's own 5-year context, CLX is at a historically more favourable entry position than COKE. This reflects entry timing, not which company is structurally stronger — peer-relative analysis is a separate question addressed above.

Describes historical entry positioning only. Descriptive — not investment advice.

Relative Position vs Comparable Companies
Growth
Both profiles are strong on growth, but Coca-Cola Consolidated, Inc. leads clearly.
Valuation
On valuation, the edge still sits with The Clorox Company, even though both profiles look solid.
Growth — Dominant Gap
CLX
45
COKE
83
Gap+38in favour of COKE

The clearest distance comes from a stronger growth profile.

What keeps the gap from being one-sided

On the market side, Coca-Cola Consolidated carries the stronger trend while The Clorox Company's trend has broken — the market setup does not confirm the structural advantage.

What this means for the comparison

Growth is the clearest driver of the lead, with valuation adding further support — though growth still provides a real counterweight.

Explore full peer positioning in AssetNext

Break down the CLX vs COKE comparison across all dimensions with the full interactive tool.

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Other comparisons with conflicting dimension signals

Explore how CLX and COKE each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Because scores are peer-relative, the same company can have slightly different scores in different index universes. On comparison pages, both companies are shown within their shared peer universe wherever possible — so the scores are directly comparable. The peer basis is stated on each score card.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.