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The Clorox Company vs Coca-Cola Consolidated: Which Stock Looks Stronger in 2026?

The structural profiles are close, with Coca-Cola Consolidated carrying a narrow edge on growth. The Clorox Company still leads on profitability and valuation, which keeps the comparison from looking entirely one-sided. On the market side, Coca-Cola Consolidated is in better shape — its trend is intact while The Clorox Company's trend has broken down. That puts structure and market broadly in agreement — Coca-Cola Consolidated's lead looks more confirmed than conflicted.

The comparison is based on similar long-term financial trajectories, not sector labels. Both peer scores are relative to the Russell 1000 universe, making them directly comparable.

Updated 2026-05-17

Most of the separation is still concentrated in growth.

Trajectory Similarity
0.79
Similar
Peer-set rank: #9
within The Clorox Company's functional peer set

This comparison is anchored in long-term financial trajectory similarity within the selected peer universe.

A solid similarity means the pair shares a clearly comparable long-term financial profile, even if individual dimensions still differ.

Most of the shared profile comes through investment intensity and revenue stability.

Similarity drivers
investment intensityrevenue stability
How to read the score
0.85–1.00 · Very similar0.70–0.84 · Similar0.55–0.69 · Moderately similarbelow 0.55 · Loose match
Peer-Relative Score
CLX
The Clorox Company
62
Peer-Score
Signal qualityLow
Peer basis: Russell 1000
vs
COKE
Coca-Cola Consolidated, Inc.
65
Peer-Score
Signal qualityLow
Peer basis: Russell 1000

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

The clearest separation appears in growth.

Dimension spread: CLX vs COKE Profitability 76 64 Stability 39 38 Valuation 85 71 Growth 32 86 CLX COKE
Gap Ranking
#1 Growth +54
#2 Valuation +14
#3 Profitability +12
#4 Stability +1
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for CLX and COKE Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer CLXCOKE Relative valuation Structural strength

Coca-Cola Consolidated, Inc. occupies the cheaper side of the setup map, although The Clorox Company still holds the stronger structural profile.

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Entry today — historical context

Where CLX and COKE each sit in their own 5-year price and valuation history.

BASED ON 5-YEAR HISTORY CLX Lower · below norm 0th 50th 100th 94 pct gap COKE Elevated · above norm 0th 50th 100th 1st 95th
Today CLX sits in the lower portion of its own 5-year history (1st percentile), while COKE sits higher in its own history (95th). Within each stock's own 5-year context, CLX is at a historically more favourable entry position than COKE. This reflects entry timing, not which company is structurally stronger — peer-relative analysis is a separate question addressed above.

Describes historical entry positioning only. Descriptive — not investment advice.

Relative Position vs Comparable Companies
Growth
Coca-Cola Consolidated, Inc. ranks near the top of the group on growth; The Clorox Company sits in the weaker half.
Valuation
On valuation, the edge still sits with The Clorox Company, even though both profiles look solid.
Growth — Dominant Gap
CLX
32
COKE
86
Gap+54in favour of COKE

Earnings growth is one contributing factor within the growth lead.

What keeps the gap from being one-sided

Absolute pricing still looks more supportive for The Clorox Company, with a trailing P/E that is 8.9 turns lower there.

What this means for the comparison

The main read on growth is clearer than the broader score gap.

Explore full peer positioning in AssetNext

Break down the CLX vs COKE comparison across all dimensions with the full interactive tool.

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Similar growth-driven comparisons

Explore how CLX and COKE each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Because scores are peer-relative, the same company can have slightly different scores in different index universes. On comparison pages, both companies are shown within their shared peer universe wherever possible — so the scores are directly comparable. The peer basis is stated on each score card.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.