Home Compare RRTL.DE vs WPP.L
Stock Comparison · Valuation-led comparison

RTL Group vs WPP: Which Stock Looks Stronger in 2026?

WPP holds the cleaner structural position, with valuation as the main driver and growth adding further support. RTL still leads on growth and stability, which keeps the comparison from looking entirely one-sided. Both sides have seen trend damage — neither carries a clear market edge right now. With both trends damaged, the structural comparison carries most of the weight here.

The comparison is based on similar long-term financial trajectories, not sector labels. Peer scores are normalised within each company's primary universe (RRTL.DE: HDAX, WPP.L: STOXX 600).

Updated 2026-05-17

The comparison is mainly decided in valuation, with the rest of the profile carrying less weight.

Trajectory Similarity
0.75
Similar
Peer-set rank: #3
within RTL Group S.A.'s functional peer set

This pair is matched through long-term financial trajectory similarity within the selected peer universe.

The pair sits on a clearly comparable long-term path, though it is not a near-twin match.

Most of the shared profile comes through revenue growth trajectory and capital structure.

Similarity drivers
revenue growth trajectorycapital structure
How to read the score
0.85–1.00 · Very similar0.70–0.84 · Similar0.55–0.69 · Moderately similarbelow 0.55 · Loose match
Peer-Relative Score
RRTL.DE
RTL Group S.A.
42
Peer-Score
Signal qualitylow
Peer basis: HDAX
vs
WPP.L
WPP plc
49
Peer-Score
Signal qualitylow
Peer basis: STOXX 600

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

Pricing shapes this comparison more than a broad operating gap.

Dimension spread: RRTL.DE vs WPP.L Profitability 25 42 Stability 82 30 Valuation 10 86 Growth 76 23 RRTL.DE WPP.L
Gap Ranking
#1 Valuation +76
#2 Growth +53
#3 Stability +52
#4 Profitability +17
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for RRTL.DE and WPP.L Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer RRTL.DEWPP.L Relative valuation Structural strength

RTL Group S.A. looks stronger, but the price setup still looks more supportive for WPP plc.

Valuation position uses peer-relative PE percentile (idx_pct_pe) and Forward P/E where available.

Entry today — historical context

Where RRTL.DE and WPP.L each sit in their own 5-year price and valuation history.

BASED ON 5-YEAR HISTORY RRTL.DE Elevated · below norm 0th 50th 100th 73 pct gap WPP.L Lower · below norm 0th 50th 100th 76th 3rd
Today WPP.L sits in the lower portion of its own 5-year history (3rd percentile), while RRTL.DE sits higher in its own history (76th). Within each stock's own 5-year context, WPP.L is at a historically more favourable entry position than RRTL.DE. This reflects entry timing, not which company is structurally stronger — peer-relative analysis is a separate question addressed above.

Describes historical entry positioning only. Descriptive — not investment advice.

Relative Position vs Comparable Companies
Valuation
WPP plc ranks near the top of the group on valuation; RTL Group S.A. sits in the weaker half.
Growth
The same broad pattern appears on growth: RTL Group S.A. ranks near the top of the group, while WPP plc stays in the weaker half.
Valuation — Dominant Gap
RRTL.DE
10
WPP.L
86
Gap+76in favour of WPP.L

The multiple-based pricing edge comes from a forward P/E that is 6.6 turns lower.

What keeps the gap from being one-sided

Growth still leans toward RTL Group S.A., so the lead is real without reading as one-way.

What this means for the comparison

Valuation settles the comparison, while pricing and growth keep the broader setup from looking fully aligned.

Explore full peer positioning in AssetNext

Break down the RRTL.DE vs WPP.L comparison across all dimensions with the full interactive tool.

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Other comparisons with conflicting dimension signals

Explore how RRTL.DE and WPP.L each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Because scores are peer-relative, the same company can have slightly different scores in different index universes. On comparison pages, both companies are shown within their shared peer universe wherever possible — so the scores are directly comparable. The peer basis is stated on each score card.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.