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Stock Comparison · Structural lead, mixed market

Ross Stores vs Ulta Beauty: Which Stock Looks Stronger in 2026?

The structural profiles are close, with Ross Stores carrying a narrow edge on valuation. Ulta Beauty still has the edge on valuation, which keeps the comparison from looking entirely one-sided. On the market side, Ross Stores is in better shape — its trend is intact while Ulta Beauty's trend has broken down. That puts structure and market broadly in agreement — Ross Stores's lead looks more confirmed than conflicted.

The comparison is based on similar long-term financial trajectories, not sector labels. Both peer scores are relative to the S&P 500 universe, making them directly comparable.

Updated 2026-05-17

Valuation points more clearly toward Ulta Beauty, Inc., even if the broader score still leans toward Ross Stores, Inc..

Trajectory Similarity
0.81
Similar
Peer-set rank: #5
within Ross Stores, Inc.'s functional peer set

This pair is matched through long-term financial trajectory similarity within the selected peer universe.

A solid similarity means the pair shares a clearly comparable long-term financial profile, even if individual dimensions still differ.

The strongest overlap appears in margin consistency and capital structure.

Similarity drivers
margin consistencycapital structure
How to read the score
0.85–1.00 · Very similar0.70–0.84 · Similar0.55–0.69 · Moderately similarbelow 0.55 · Loose match
Peer-Relative Score
ROST
Ross Stores, Inc.
65
Peer-Score
Signal qualitylow
Peer basis: S&P 500
vs
ULTA
Ulta Beauty, Inc.
60
Peer-Score
Signal qualitylow
Peer basis: S&P 500

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

The largest gaps do not all point in the same direction.

Dimension spread: ROST vs ULTA Profitability 73 54 Stability 59 36 Valuation 54 83 Growth 76 56 ROST ULTA
Gap Ranking
#1 Valuation +29
#2 Stability +23
#3 Growth +20
#4 Profitability +19
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for ROST and ULTA Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer ROSTULTA Relative valuation Structural strength

The setup splits cleanly: structure favours Ross Stores, Inc., while the price setup favours Ulta Beauty, Inc..

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Entry today — historical context

Where ROST and ULTA each sit in their own 5-year price and valuation history.

BASED ON 5-YEAR HISTORY ROST Elevated · above norm 0th 50th 100th 23 pct gap ULTA Elevated · above norm 0th 50th 100th 98th 75th
Today ULTA sits in the upper-middle of its own 5-year history (75th percentile), while ROST sits higher in its own history (98th). Within each stock's own 5-year context, ULTA is at a historically more favourable entry position than ROST. This reflects entry timing, not which company is structurally stronger — peer-relative analysis is a separate question addressed above.

Describes historical entry positioning only. Descriptive — not investment advice.

Relative Position vs Comparable Companies
Valuation
Both profiles are strong on valuation, but Ulta Beauty, Inc. leads clearly.
Stability
On stability, Ross Stores, Inc. is positioned higher in the group, while Ulta Beauty, Inc. is closer to the middle.
Valuation — Dominant Gap
ROST
54
ULTA
83
Gap+29in favour of ULTA

The peer-relative valuation gap is wide, with the stronger side also looking meaningfully cheaper.

What else supports the lead

Stability also supports the lead, so the result is broader than one isolated gap.

What this means for the comparison

The lead is built on both valuation and stability — though valuation still provides a counterweight.

Explore full peer positioning in AssetNext

Break down the ROST vs ULTA comparison across all dimensions with the full interactive tool.

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Other comparisons with conflicting dimension signals

Explore how ROST and ULTA each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Because scores are peer-relative, the same company can have slightly different scores in different index universes. On comparison pages, both companies are shown within their shared peer universe wherever possible — so the scores are directly comparable. The peer basis is stated on each score card.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.