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Rollins vs Ulta Beauty: Which Stock Looks Stronger in 2026?

Ulta Beauty holds the cleaner structural position, with valuation as the main driver and stability adding further support. Rollins still has the edge on stability, which keeps the comparison from looking entirely one-sided. Both sides have seen trend damage — neither carries a clear market edge right now. With both trends damaged, the structural comparison carries most of the weight here.

The comparison is based on similar long-term financial trajectories, not sector labels.

Updated 2026-04-05

The lead is spread across valuation and profitability, rather than sitting in one isolated gap. The overall score gap is 18 points in favour of Ulta Beauty, Inc..

Trajectory Similarity
0.77
Similar
Peer-set rank: #12
within Rollins, Inc.'s functional peer set

This comparison is anchored in long-term financial trajectory similarity within the selected peer universe.

The pair sits on a clearly comparable long-term path, though it is not a near-twin match.

The strongest overlap appears in margin consistency and investment intensity.

Similarity drivers
margin consistencyinvestment intensity
How to read the score
0.85–1.00 · Very similar0.70–0.84 · Similar0.55–0.69 · Moderately similarbelow 0.55 · Loose match
Peer-Relative Score
ROL
Rollins, Inc.
51
Peer-Score
Signal qualityMedium
vs
ULTA
Ulta Beauty, Inc.
69
Peer-Score
Signal qualityMedium

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

Score differences across key dimensions.

Dimension spread: ROL vs ULTA Profitability 43 67 Stability 80 45 Valuation 36 87 Growth 58 66 ROL ULTA
Gap Ranking
#1 Valuation +51
#2 Stability +35
#3 Profitability +24
#4 Growth +8
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for ROL and ULTA Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer ROLULTA Relative valuation Structural strength

Structure stays fairly close here, while current pricing still looks more supportive for Ulta Beauty, Inc..

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Relative Position vs Comparable Companies
Valuation
On valuation, Ulta Beauty, Inc. ranks near the top of the group; Rollins, Inc. sits in the weaker half.
Stability
On stability, the same pattern holds: both are strong, but Rollins, Inc. still leads clearly.
Valuation — Dominant Gap
ROL
36
ULTA
87
Gap+51in favour of ULTA

The multiple-based pricing edge comes from a forward P/E that is 21.6 turns lower.

What keeps the gap from being one-sided

A meaningful counterforce remains in stability, which keeps the comparison from looking completely one-sided.

What this means for the comparison

The valuation lead is clear, but pricing and stability still pull in the other direction — the result holds, but not without friction.

Explore full peer positioning in AssetNext

Break down the ROL vs ULTA comparison across all dimensions with the full interactive tool.

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Other comparisons with conflicting dimension signals

Explore how ROL and ULTA each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.