NIKE holds the cleaner structural position, with the lead spread across profitability and valuation. PUMA SE does not offset that deficit through any equally strong structural edge elsewhere. In the market, PUMA SE carries the stronger setup — intact trend against NIKE's broken trend. That leaves a split case: the structural lead stays with NIKE, but the market is not currently confirming it.
The comparison is based on similar long-term financial trajectories, not sector labels. Peer scores are normalised within each company's primary universe (NKE: S&P 500, PUM.DE: HDAX).
The result is anchored in profitability, but valuation also reinforces the same direction. NIKE, Inc. leads by 30 points on the overall comparison score.
Both operate in: Footwear & Accessories
This comparison is based on industry proximity, not on functional trajectory similarity. NKE and PUM.DE share the same industry classification.
For a similarity-based comparison, see how NIKE and PUMA SE each position within their functional peer groups in AssetNext.
Scores reflect position relative to comparable companies with similar long-term financial trajectories.
The largest gaps do not all point in the same direction.
Left means cheaper relative valuation. Higher means stronger structure.
NIKE, Inc. looks stronger both structurally and on relative valuation.
Valuation position uses peer-relative PE percentile (idx_pct_pe) and Forward P/E where available.
Where NKE and PUM.DE each sit in their own 5-year price and valuation history.
Describes historical entry positioning only. Descriptive — not investment advice.
Capital efficiency adds support, with a 32-point ROIC advantage.
On the market side, PUMA SE carries the stronger trend while NIKE's trend has broken — the market setup does not confirm the structural advantage.
The lead is built on both profitability and valuation, making it broader than a single-dimension result.
Break down the NKE vs PUM.DE comparison across all dimensions with the full interactive tool.
Explore how NKE and PUM.DE each compare against other companies in their peer groups.
Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.
AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.
Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.
Because scores are peer-relative, the same company can have slightly different scores in different index universes. On comparison pages, both companies are shown within their shared peer universe wherever possible — so the scores are directly comparable. The peer basis is stated on each score card.
Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.