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ITV vs NIKE: Which Stock Looks Stronger in 2026?

ITV holds the cleaner structural position, with the lead spread across stability and growth. NIKE still has the edge on growth, which keeps the comparison from looking entirely one-sided. Both sides have seen trend damage — neither carries a clear market edge right now. With both trends damaged, the structural comparison carries most of the weight here.

The comparison is based on similar long-term financial trajectories, not sector labels. Peer scores are normalised within each company's primary universe (ITV.L: STOXX 600, NKE: S&P 500).

Updated 2026-08-16

Stability drives the lead, while growth keeps the result from looking one-sided.

Trajectory Similarity
0.74
Similar
Peer-set rank: #11
within ITV plc's functional peer set

This pair is matched through long-term financial trajectory similarity within the selected peer universe.

This level of similarity signals a strong structural match, even though some dimensions still separate the two companies.

The clearest structural overlap shows up in investment intensity and recent revenue growth.

Similarity drivers
investment intensityrecent revenue growth
How to read the score
0.85–1.00 · Very similar0.70–0.84 · Similar0.55–0.69 · Moderately similarbelow 0.55 · Loose match
Peer-Relative Score
ITV.L
ITV plc
62
Peer-Score
Signal qualityMedium
Peer basis: STOXX 600
vs
NKE
NIKE, Inc.
55
Peer-Score
Signal qualitylow
Peer basis: S&P 500

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

Score differences across key dimensions.

Dimension spread: ITV.L vs NKE Profitability 63 54 Stability 39 23 Valuation 87 72 Growth 45 60 ITV.L NKE
Gap Ranking
#1 Stability +16
#2 Growth +15
#3 Valuation +15
#4 Profitability +9
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for ITV.L and NKE Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer ITV.LNKE Relative valuation Structural strength

ITV plc and NIKE, Inc. look relatively close on structure, but the price setup still leans toward ITV plc.

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Relative Position vs Comparable Companies
Stability
Neither side looks especially strong on stability, though ITV plc still ranks somewhat higher.
Growth
Both rank well on growth, but NIKE, Inc. still sits higher.
Stability — Dominant Gap
ITV.L
39
NKE
23
Gap+16in favour of ITV.L

The stability gap is clear, with the stronger side looking materially steadier through time.

What keeps the gap from being one-sided

Earnings growth also leans toward NKE, which keeps the score lead from reading as a full growth sweep.

What this means for the comparison

The lead is built on both stability and growth — though growth still provides a counterweight.

Explore full peer positioning in AssetNext

Break down the ITV.L vs NKE comparison across all dimensions with the full interactive tool.

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Similar stability-and-growth comparisons

Explore how ITV.L and NKE each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Because scores are peer-relative, the same company can have slightly different scores in different index universes. On comparison pages, both companies are shown within their shared peer universe wherever possible — so the scores are directly comparable. The peer basis is stated on each score card.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.