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Imperial Brands vs ITV: Which Stock Looks Stronger in 2026?

Structurally, Imperial Brands and ITV are closely matched — neither holds a meaningful edge overall. ITV still has the edge on growth, which keeps the comparison from looking entirely one-sided. Both sides have seen trend damage — neither carries a clear market edge right now. With both trends damaged, the structural comparison carries most of the weight here.

The comparison is based on similar long-term financial trajectories, not sector labels. Both peer scores are relative to the STOXX 600 universe, making them directly comparable.

Updated 2026-05-17

The page question resolves more clearly through stability, even though the overall score is effectively tied.

Trajectory Similarity
0.74
Similar
Peer-set rank: #69
within Imperial Brands PLC's functional peer set

This pair is matched through long-term financial trajectory similarity within the selected peer universe.

A solid similarity means the pair shares a clearly comparable long-term financial profile, even if individual dimensions still differ.

Most of the shared profile comes through investment intensity and recent revenue growth.

Similarity drivers
investment intensityrecent revenue growth
How to read the score
0.85–1.00 · Very similar0.70–0.84 · Similar0.55–0.69 · Moderately similarbelow 0.55 · Loose match
Peer-Relative Score
IMB.L
Imperial Brands PLC
68
Peer-Score
Signal qualitylow
Peer basis: STOXX 600
vs
ITV.L
ITV plc
68
Peer-Score
Signal qualityMedium
Peer basis: STOXX 600

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

The clearest separation appears in stability.

Dimension spread: IMB.L vs ITV.L Profitability 67 68 Stability 69 40 Valuation 81 83 Growth 50 72 IMB.L ITV.L
Gap Ranking
#1 Stability +29
#2 Growth +22
#3 Valuation +2
#4 Profitability +1
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for IMB.L and ITV.L Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer IMB.LITV.L Relative valuation Structural strength

The setup stays mixed because structure and the price setup do not align cleanly in one direction.

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Relative Position vs Comparable Companies
Stability
Both rank well on stability, but Imperial Brands PLC still holds a clear edge.
Growth
On growth, the edge still sits with ITV plc, even though both profiles look solid.
Stability — Dominant Gap
IMB.L
69
ITV.L
40
Gap+29in favour of IMB.L

The clearest distance comes from a steadier profile over time.

What keeps the gap from being one-sided

Earnings growth also leans toward ITV.L, which keeps the score lead from reading as a full growth sweep.

What this means for the comparison

Stability provides the clearer read here, while the broader score remains level.

Explore full peer positioning in AssetNext

Break down the IMB.L vs ITV.L comparison across all dimensions with the full interactive tool.

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Other comparisons with conflicting dimension signals

Explore how IMB.L and ITV.L each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Because scores are peer-relative, the same company can have slightly different scores in different index universes. On comparison pages, both companies are shown within their shared peer universe wherever possible — so the scores are directly comparable. The peer basis is stated on each score card.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.