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Stock Comparison · Valuation-led comparison

Hugo Boss vs Starbucks: Which Stock Looks Stronger in 2026?

Structurally, Hugo Boss and Starbucks are closely matched — neither holds a meaningful edge overall. Starbucks still leads on growth and profitability, which keeps the comparison from looking entirely one-sided. The market setup is broadly comparable for both — no clear directional signal from price behavior. The market is not adding a decisive signal either way — the structural read carries the weight.

The comparison is based on similar long-term financial trajectories, not sector labels. Peer scores are normalised within each company's primary universe (BOSS.DE: HDAX, SBUX: Nasdaq 100).

Updated 2026-07-05

On valuation, the clearer edge sits with Hugo Boss AG, while the broader score remains level.

Trajectory Similarity
0.78
Similar
Peer-set rank: #8
within Hugo Boss AG's functional peer set

This comparison is anchored in long-term financial trajectory similarity within the selected peer universe.

The pair sits on a clearly comparable long-term path, though it is not a near-twin match.

The strongest overlap appears in capital structure and operating margin level.

Similarity drivers
capital structureoperating margin level
How to read the score
0.85–1.00 · Very similar0.70–0.84 · Similar0.55–0.69 · Moderately similarbelow 0.55 · Loose match
Peer-Relative Score
BOSS.DE
Hugo Boss AG
48
Peer-Score
Signal qualitylow
Peer basis: HDAX
vs
SBUX
Starbucks Corporation
48
Peer-Score
Signal qualitylow
Peer basis: Nasdaq 100

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

Pricing shapes this comparison more than a broad operating gap.

Dimension spread: BOSS.DE vs SBUX Profitability 34 55 Stability 56 59 Valuation 85 28 Growth 7 54 BOSS.DE SBUX
Gap Ranking
#1 Valuation +57
#2 Growth +47
#3 Profitability +21
#4 Stability +3
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for BOSS.DE and SBUX Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer BOSS.DESBUX Relative valuation Structural strength

Starbucks Corporation occupies the cheaper side of the setup map, although Hugo Boss AG still holds the stronger structural profile.

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Entry today — historical context

Where BOSS.DE and SBUX each sit in their own 5-year price and valuation history.

BASED ON 5-YEAR HISTORY BOSS.DE Lower · below norm 0th 50th 100th 73 pct gap SBUX Elevated · above norm 0th 50th 100th 20th 92nd
Today BOSS.DE sits in the lower portion of its own 5-year history (20th percentile), while SBUX sits higher in its own history (92nd). Within each stock's own 5-year context, BOSS.DE is at a historically more favourable entry position than SBUX. This reflects entry timing, not which company is structurally stronger — peer-relative analysis is a separate question addressed above.

Describes historical entry positioning only. Descriptive — not investment advice.

Relative Position vs Comparable Companies
Valuation
Hugo Boss AG ranks near the top of the group on valuation; Starbucks Corporation sits in the weaker half.
Growth
On growth, Starbucks Corporation is positioned higher in the group, while Hugo Boss AG is closer to the middle.
Valuation — Dominant Gap
BOSS.DE
85
SBUX
28
Gap+57in favour of BOSS.DE

The multiple-based pricing edge comes from a forward P/E that is 22.9 turns lower.

What keeps the gap from being one-sided

Earnings growth also leans toward SBUX, which keeps the score lead from reading as a full growth sweep.

What this means for the comparison

Valuation provides the clearer read here, while the broader score remains level.

Explore full peer positioning in AssetNext

Break down the BOSS.DE vs SBUX comparison across all dimensions with the full interactive tool.

Explore full breakdown →
Other comparisons with conflicting dimension signals

Explore how BOSS.DE and SBUX each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Because scores are peer-relative, the same company can have slightly different scores in different index universes. On comparison pages, both companies are shown within their shared peer universe wherever possible — so the scores are directly comparable. The peer basis is stated on each score card.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.