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HP vs Zebra Technologies: Which Stock Looks Stronger in 2026?

HP holds the cleaner structural position, with the lead spread across profitability and valuation. Zebra Technologies does not offset that deficit through any equally strong structural edge elsewhere. Both sides have seen trend damage — neither carries a clear market edge right now. With both trends damaged, the structural comparison carries most of the weight here.

The comparison is based on similar long-term financial trajectories, not sector labels.

Updated 2026-04-05

The clearest separation starts in profitability, but valuation adds another real layer to the result. The overall score gap is 37 points in favour of HP Inc..

Trajectory Similarity
0.74
Similar
Peer-set rank: #39
within HP Inc.'s functional peer set

These two companies are linked by measured long-term financial trajectory similarity within the selected peer universe.

This level of similarity signals a strong structural match, even though some dimensions still separate the two companies.

Most of the shared profile comes through investment intensity and margin consistency.

Similarity drivers
investment intensitymargin consistency
How to read the score
0.85–1.00 · Very similar0.70–0.84 · Similar0.55–0.69 · Moderately similarbelow 0.55 · Loose match
Peer-Relative Score
HPQ
HP Inc.
64
Peer-Score
Signal qualityMedium
vs
ZBRA
Zebra Technologies Corporation
27
Peer-Score
Signal qualityMedium

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

Score differences across key dimensions.

Dimension spread: HPQ vs ZBRA Profitability 73 6 Stability 41 14 Valuation 88 60 Growth 35 22 HPQ ZBRA
Gap Ranking
#1 Profitability +67
#2 Valuation +28
#3 Stability +27
#4 Growth +13
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for HPQ and ZBRA Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer HPQZBRA Relative valuation Structural strength

HP Inc. looks stronger both structurally and on relative valuation.

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Relative Position vs Comparable Companies
Profitability
HP Inc. ranks near the top of the group on profitability; Zebra Technologies Corporation sits in the weaker half.
Valuation
On valuation, the same pattern holds: both are strong, but HP Inc. still leads clearly.
Profitability — Dominant Gap
HPQ
73
ZBRA
6
Gap+67in favour of HPQ

Capital efficiency adds support, with a 35-point ROIC advantage.

What keeps the gap from being one-sided

Zebra Technologies Corporation still shows lower market-fundamental divergence, which keeps the wider picture mixed rather than completely one-sided.

What this means for the comparison

The lead is built on both profitability and valuation, making it broader than a single-dimension result.

Explore full peer positioning in AssetNext

Break down the HPQ vs ZBRA comparison across all dimensions with the full interactive tool.

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Similar profitability-driven comparisons

Explore how HPQ and ZBRA each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.