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Five Below vs Ulta Beauty: Which Stock Looks Stronger in 2026?

Ulta Beauty holds the cleaner structural position, with the lead spread across profitability and valuation. Five Below still has the edge on growth, which keeps the comparison from looking entirely one-sided. In the market, Five Below carries the stronger setup — intact trend against Ulta Beauty's broken trend. That leaves a split case: the structural lead stays with Ulta Beauty, but the market is not currently confirming it.

The comparison is based on similar long-term financial trajectories, not sector labels.

Updated 2026-04-05

This is not just a one-metric split: both profitability and valuation materially support the lead. The overall score gap is 32 points in favour of Ulta Beauty, Inc..

INDUSTRY COMPARISON

Both operate in: Specialty Retail

This comparison is based on industry proximity, not on functional trajectory similarity. FIVE and ULTA share the same industry classification.

For a similarity-based comparison, see how Five Below and Ulta Beauty each position within their functional peer groups in AssetNext.

Peer-Relative Score
FIVE
Five Below, Inc.
37
Peer-Score
Signal qualityMedium
vs
ULTA
Ulta Beauty, Inc.
69
Peer-Score
Signal qualityMedium

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

The largest gaps do not all point in the same direction.

Dimension spread: FIVE vs ULTA Profitability 15 67 Stability 12 45 Valuation 46 87 Growth 82 66 FIVE ULTA
Gap Ranking
#1 Profitability +52
#2 Valuation +41
#3 Stability +33
#4 Growth +16
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for FIVE and ULTA Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer FIVEULTA Relative valuation Structural strength

Ulta Beauty, Inc. looks stronger both structurally and on relative valuation.

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Relative Position vs Comparable Companies
Profitability
On profitability, Ulta Beauty, Inc. ranks near the top of the group; Five Below, Inc. sits in the weaker half.
Valuation
On valuation, the same pattern holds: both are strong, but Ulta Beauty, Inc. still leads clearly.
Profitability — Dominant Gap
FIVE
15
ULTA
67
Gap+52in favour of ULTA

Capital efficiency adds support, with a 16.5-point ROIC advantage.

What keeps the gap from being one-sided

Earnings growth also leans the other way, which keeps the score lead from reading as a full growth sweep.

What this means for the comparison

The lead is built on both profitability and valuation — though growth still provides a counterweight.

Explore full peer positioning in AssetNext

Break down the FIVE vs ULTA comparison across all dimensions with the full interactive tool.

Explore full breakdown →
Similar profitability-and-valuation comparisons

Explore how FIVE and ULTA each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.