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Fiserv vs Lamar Advertising Company: Which Stock Looks Stronger in 2026?

Fiserv holds the cleaner structural position, with the lead spread across growth and stability. Lamar Advertising Company still has the edge on stability, which keeps the comparison from looking entirely one-sided. In the market, Lamar Advertising Company carries the stronger setup — intact trend against Fiserv's broken trend. That leaves a split case: the structural lead stays with Fiserv, but the market is not currently confirming it.

The comparison is based on similar long-term financial trajectories, not sector labels. Both peer scores are relative to the Russell 1000 universe, making them directly comparable.

Updated 2026-05-17

Growth drives the lead, while stability keeps the result from looking one-sided. The overall score gap is 9 points in favour of Fiserv, Inc..

Trajectory Similarity
0.67
Moderately similar
Peer-set rank: #34
within Fiserv, Inc.'s functional peer set

This comparison is anchored in long-term financial trajectory similarity within the selected peer universe.

The pair shares a valid long-term profile match, but the trajectories are not especially close.

The clearest structural overlap shows up in revenue stability and capital structure.

Similarity drivers
revenue stabilitycapital structure
How to read the score
0.85–1.00 · Very similar0.70–0.84 · Similar0.55–0.69 · Moderately similarbelow 0.55 · Loose match
Peer-Relative Score
FISV
Fiserv, Inc.
48
Peer-Score
Signal qualitylow
Peer basis: Russell 1000
vs
LAMR
Lamar Advertising Company
39
Peer-Score
Signal qualitylow
Peer basis: Russell 1000

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

Score differences across key dimensions.

Dimension spread: FISV vs LAMR Profitability 33 30 Stability 8 50 Valuation 87 60 Growth 51 9 FISV LAMR
Gap Ranking
#1 Growth +42
#2 Stability +42
#3 Valuation +27
#4 Profitability +3
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for FISV and LAMR Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer FISVLAMR Relative valuation Structural strength

Fiserv, Inc. and Lamar Advertising Company look relatively close on structure, but the price setup still leans toward Fiserv, Inc..

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Entry today — historical context

Where FISV and LAMR each sit in their own 5-year price and valuation history.

BASED ON 5-YEAR HISTORY FISV Lower · below norm 0th 50th 100th 98 pct gap LAMR Elevated · above norm 0th 50th 100th 1st 99th
Today FISV sits in the lower portion of its own 5-year history (1st percentile), while LAMR sits higher in its own history (99th). Within each stock's own 5-year context, FISV is at a historically more favourable entry position than LAMR. This reflects entry timing, not which company is structurally stronger — peer-relative analysis is a separate question addressed above.

Describes historical entry positioning only. Descriptive — not investment advice.

Relative Position vs Comparable Companies
Growth
Fiserv, Inc. sits in the stronger part of the group on growth, while Lamar Advertising Company is closer to mid-pack.
Stability
Lamar Advertising Company sits in the stronger part of the group on stability, while Fiserv, Inc. is closer to mid-pack.
Growth — Dominant Gap
FISV
51
LAMR
9
Gap+42in favour of FISV

Earnings growth is one contributing factor within the growth lead.

What keeps the gap from being one-sided

There is still a strong counterforce in stability, so the lead stays clear without becoming a sweep.

What this means for the comparison

Growth settles the comparison, while pricing and stability keep the broader setup from looking fully aligned.

Explore full peer positioning in AssetNext

Break down the FISV vs LAMR comparison across all dimensions with the full interactive tool.

Explore full breakdown →
Other comparisons with conflicting dimension signals

Explore how FISV and LAMR each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Because scores are peer-relative, the same company can have slightly different scores in different index universes. On comparison pages, both companies are shown within their shared peer universe wherever possible — so the scores are directly comparable. The peer basis is stated on each score card.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.