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Expedia Group vs Rollins: Which Stock Looks Stronger in 2026?

Expedia holds the cleaner structural position, with the lead spread across stability and profitability. Rollins still leads on growth and stability, which keeps the comparison from looking entirely one-sided. Both sides have seen trend damage — neither carries a clear market edge right now. With both trends damaged, the structural comparison carries most of the weight here.

The comparison is based on similar long-term financial trajectories, not sector labels.

Updated 2026-04-05

On stability, the clearer edge sits with Rollins, Inc., while the overall score remains tighter and points the other way.

Trajectory Similarity
0.76
Similar
Peer-set rank: #6
within Expedia Group, Inc.'s functional peer set

This comparison is anchored in long-term financial trajectory similarity within the selected peer universe.

The pair sits on a clearly comparable long-term path, though it is not a near-twin match.

The match is driven mainly by revenue stability and margin consistency.

Similarity drivers
revenue stabilitymargin consistency
How to read the score
0.85–1.00 · Very similar0.70–0.84 · Similar0.55–0.69 · Moderately similarbelow 0.55 · Loose match
Peer-Relative Score
EXPE
Expedia Group, Inc.
63
Peer-Score
Signal qualityMedium
vs
ROL
Rollins, Inc.
51
Peer-Score
Signal qualityMedium

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

Score differences across key dimensions.

Dimension spread: EXPE vs ROL Profitability 89 43 Stability 32 80 Valuation 68 36 Growth 46 58 EXPE ROL
Gap Ranking
#1 Stability +48
#2 Profitability +46
#3 Valuation +32
#4 Growth +12
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for EXPE and ROL Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer EXPEROL Relative valuation Structural strength

The two profiles are relatively close, but the price setup still leans toward Expedia Group, Inc..

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Relative Position vs Comparable Companies
Stability
Rollins, Inc. ranks near the top of the group on stability; Expedia Group, Inc. sits in the weaker half.
Profitability
On profitability, the edge is clear — both rank well, but Expedia Group, Inc. sits noticeably higher.
Stability — Dominant Gap
EXPE
32
ROL
80
Gap+48in favour of ROL

The stability gap is very wide, with the stronger side looking materially steadier through time.

What keeps the gap from being one-sided

Earnings growth also leans the other way, which keeps the score lead from reading as a full growth sweep.

What this means for the comparison

The lead is built on both stability and profitability — though growth still provides a counterweight.

Explore full peer positioning in AssetNext

Break down the EXPE vs ROL comparison across all dimensions with the full interactive tool.

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Other comparisons with conflicting dimension signals

Explore how EXPE and ROL each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.