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Deckers Outdoor vs SharkNinja: Which Stock Looks Stronger in 2026?

The structural profiles are close, with Deckers Outdoor carrying a narrow edge on profitability. SharkNinja still leads on growth and stability, which keeps the comparison from looking entirely one-sided. Both sides have seen trend damage — neither carries a clear market edge right now. With both trends damaged, the structural comparison carries most of the weight here.

The comparison is based on similar long-term financial trajectories, not sector labels. Both peer scores are relative to the Russell 1000 universe, making them directly comparable.

Updated 2026-05-17

Profitability is the clearest driver, while growth keeps the result from looking one-way.

Trajectory Similarity
0.79
Similar
Peer-set rank: #1
within Deckers Outdoor Corporation's functional peer set

This comparison is anchored in long-term financial trajectory similarity within the selected peer universe.

A solid similarity means the pair shares a clearly comparable long-term financial profile, even if individual dimensions still differ.

Most of the shared profile comes through recent revenue growth and investment intensity.

Similarity drivers
recent revenue growthinvestment intensity
How to read the score
0.85–1.00 · Very similar0.70–0.84 · Similar0.55–0.69 · Moderately similarbelow 0.55 · Loose match
Peer-Relative Score
DECK
Deckers Outdoor Corporation
66
Peer-Score
Signal qualitylow
Peer basis: Russell 1000
vs
SN
SharkNinja, Inc.
63
Peer-Score
Signal qualitylow
Peer basis: Russell 1000

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

The clearest separation appears in profitability.

Dimension spread: DECK vs SN Profitability 92 74 Stability 28 39 Valuation 87 80 Growth 31 45 DECK SN
Gap Ranking
#1 Profitability +18
#2 Growth +14
#3 Stability +11
#4 Valuation +7
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for DECK and SN Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer DECKSN Relative valuation Structural strength

Structure stays fairly close here, while current pricing still looks more supportive for Deckers Outdoor Corporation.

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Relative Position vs Comparable Companies
Profitability
Both look solid on profitability, though Deckers Outdoor Corporation still holds the stronger peer position.
Growth
SharkNinja, Inc. holds the stronger peer position on growth.
Profitability — Dominant Gap
DECK
92
SN
74
Gap+18in favour of DECK

The profitability lead is mainly driven by a 19.7-point operating margin advantage.

What keeps the gap from being one-sided

There is still a strong counterforce in growth, so the lead stays clear without becoming a sweep.

What this means for the comparison

Profitability is the clearest driver of the lead, with growth adding further support — though growth still provides a real counterweight.

Explore full peer positioning in AssetNext

Break down the DECK vs SN comparison across all dimensions with the full interactive tool.

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Similar profitability-and-growth comparisons

Explore how DECK and SN each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Because scores are peer-relative, the same company can have slightly different scores in different index universes. On comparison pages, both companies are shown within their shared peer universe wherever possible — so the scores are directly comparable. The peer basis is stated on each score card.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.