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Deckers Outdoor vs Rollins: Which Stock Looks Stronger in 2026?

Deckers Outdoor holds the cleaner structural position, with the lead spread across profitability and valuation. Rollins still has the edge on stability, which keeps the comparison from looking entirely one-sided. Both sides have seen trend damage — neither carries a clear market edge right now. With both trends damaged, the structural comparison carries most of the weight here.

The comparison is based on similar long-term financial trajectories, not sector labels. Both peer scores are relative to the S&P 500 universe, making them directly comparable.

Updated 2026-05-17

The lead is spread across profitability and valuation, rather than sitting in one isolated gap. Deckers Outdoor Corporation leads by 32 points on the overall comparison score.

Trajectory Similarity
0.78
Similar
Peer-set rank: #3
within Deckers Outdoor Corporation's functional peer set

This comparison is anchored in long-term financial trajectory similarity within the selected peer universe.

A solid similarity means the pair shares a clearly comparable long-term financial profile, even if individual dimensions still differ.

Most of the shared profile comes through revenue stability and capital structure.

Similarity drivers
revenue stabilitycapital structure
How to read the score
0.85–1.00 · Very similar0.70–0.84 · Similar0.55–0.69 · Moderately similarbelow 0.55 · Loose match
Peer-Relative Score
DECK
Deckers Outdoor Corporation
68
Peer-Score
Signal qualitylow
Peer basis: S&P 500
vs
ROL
Rollins, Inc.
36
Peer-Score
Signal qualitylow
Peer basis: S&P 500

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

Score differences across key dimensions.

Dimension spread: DECK vs ROL Profitability 97 26 Stability 30 61 Valuation 87 36 Growth 34 25 DECK ROL
Gap Ranking
#1 Profitability +71
#2 Valuation +51
#3 Stability +31
#4 Growth +9
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for DECK and ROL Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer DECKROL Relative valuation Structural strength

Deckers Outdoor Corporation looks stronger both structurally and on relative valuation.

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Entry today — historical context

Where DECK and ROL each sit in their own 5-year price and valuation history.

BASED ON 5-YEAR HISTORY DECK Neutral · below norm 0th 50th 100th 28 pct gap ROL Elevated · below norm 0th 50th 100th 51st 79th
Today DECK sits in the upper-middle of its own 5-year history (51st percentile), while ROL sits higher in its own history (79th). Within each stock's own 5-year context, DECK is at a historically more favourable entry position than ROL. This reflects entry timing, not which company is structurally stronger — peer-relative analysis is a separate question addressed above.

Describes historical entry positioning only. Descriptive — not investment advice.

Relative Position vs Comparable Companies
Profitability
Deckers Outdoor Corporation ranks near the top of the group on profitability; Rollins, Inc. sits in the weaker half.
Valuation
On valuation, the gap still runs the same way: Deckers Outdoor Corporation sits near the top of the group, while Rollins, Inc. remains in the weaker half.
Profitability — Dominant Gap
DECK
97
ROL
26
Gap+71in favour of DECK

The profitability lead is mainly driven by a 15.3-point operating margin advantage.

What keeps the gap from being one-sided

A meaningful counterforce remains in stability, which keeps the comparison from looking completely one-sided.

What this means for the comparison

The lead is built on both profitability and valuation — though stability still provides a counterweight.

Explore full peer positioning in AssetNext

Break down the DECK vs ROL comparison across all dimensions with the full interactive tool.

Explore full breakdown →
Other comparisons with conflicting dimension signals

Explore how DECK and ROL each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Because scores are peer-relative, the same company can have slightly different scores in different index universes. On comparison pages, both companies are shown within their shared peer universe wherever possible — so the scores are directly comparable. The peer basis is stated on each score card.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.