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Deckers Outdoor vs Rollins: Which Stock Looks Stronger in 2026?

Deckers Outdoor holds the cleaner structural position, with the lead spread across profitability and valuation. Rollins still has the edge on stability, which keeps the comparison from looking entirely one-sided. Both sides have seen trend damage — neither carries a clear market edge right now. With both trends damaged, the structural comparison carries most of the weight here.

The comparison is based on similar long-term financial trajectories, not sector labels.

Updated 2026-04-05

This is not just a one-metric split: both profitability and valuation materially support the lead. Deckers Outdoor Corporation leads by 25 points on the overall comparison score.

Trajectory Similarity
0.78
Similar
Peer-set rank: #2
within Deckers Outdoor Corporation's functional peer set

This comparison is anchored in long-term financial trajectory similarity within the selected peer universe.

A solid similarity means the pair shares a clearly comparable long-term financial profile, even if individual dimensions still differ.

Most of the shared profile comes through revenue stability and capital structure.

Similarity drivers
revenue stabilitycapital structure
How to read the score
0.85–1.00 · Very similar0.70–0.84 · Similar0.55–0.69 · Moderately similarbelow 0.55 · Loose match
Peer-Relative Score
DECK
Deckers Outdoor Corporation
76
Peer-Score
Signal qualityMedium
vs
ROL
Rollins, Inc.
51
Peer-Score
Signal qualityMedium

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

Score differences across key dimensions.

Dimension spread: DECK vs ROL Profitability 99 43 Stability 43 80 Valuation 84 36 Growth 64 58 DECK ROL
Gap Ranking
#1 Profitability +56
#2 Valuation +48
#3 Stability +37
#4 Growth +6
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for DECK and ROL Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer DECKROL Relative valuation Structural strength

Deckers Outdoor Corporation looks stronger both structurally and on relative valuation.

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Relative Position vs Comparable Companies
Profitability
Both profiles are strong on profitability, but Deckers Outdoor Corporation leads clearly.
Valuation
On valuation, the gap still runs the same way: Deckers Outdoor Corporation sits near the top of the group, while Rollins, Inc. remains in the weaker half.
Profitability — Dominant Gap
DECK
99
ROL
43
Gap+56in favour of DECK

The profitability lead is mainly driven by a 13.7-point operating margin advantage.

What keeps the gap from being one-sided

A meaningful counterforce remains in stability, which keeps the comparison from looking completely one-sided.

What this means for the comparison

The lead is built on both profitability and valuation — though stability still provides a counterweight.

Explore full peer positioning in AssetNext

Break down the DECK vs ROL comparison across all dimensions with the full interactive tool.

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Other comparisons with conflicting dimension signals

Explore how DECK and ROL each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.