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Stock Comparison · Structural lead, mixed market

Danone vs Imperial Brands: Which Stock Looks Stronger in 2026?

Imperial Brands holds the cleaner structural position, with the lead spread across profitability and valuation. Danone does not offset that deficit through any equally strong structural edge elsewhere. The market setup broadly confirms the structural lead — Imperial Brands holds the more constructive position. That puts structure and market broadly in agreement — Imperial Brands's lead looks more confirmed than conflicted.

The comparison is based on similar long-term financial trajectories, not sector labels.

Updated 2026-04-05

The clearest separation starts in profitability, but valuation adds another real layer to the result. The overall score gap is 38 points in favour of Imperial Brands PLC.

Trajectory Similarity
0.79
Similar
Peer-set rank: #7
within Danone S.A.'s functional peer set

These two companies are linked by measured long-term financial trajectory similarity within the selected peer universe.

A solid similarity means the pair shares a clearly comparable long-term financial profile, even if individual dimensions still differ.

Most of the shared profile comes through revenue growth trajectory and margin consistency.

Similarity drivers
revenue growth trajectorymargin consistency
How to read the score
0.85–1.00 · Very similar0.70–0.84 · Similar0.55–0.69 · Moderately similarbelow 0.55 · Loose match
Peer-Relative Score
BN.PA
Danone S.A.
42
Peer-Score
Signal qualityHigh
vs
IMB.L
Imperial Brands PLC
80
Peer-Score
Signal qualityMedium

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

The largest gaps do not all point in the same direction.

Dimension spread: BN.PA vs IMB.L Profitability 27 96 Stability 60 79 Valuation 52 81 Growth 33 56 BN.PA IMB.L
Gap Ranking
#1 Profitability +69
#2 Valuation +29
#3 Growth +23
#4 Stability +19
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for BN.PA and IMB.L Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer BN.PAIMB.L Relative valuation Structural strength

Imperial Brands PLC looks stronger on relative valuation, while the broader price setup remains mixed.

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Relative Position vs Comparable Companies
Profitability
On profitability, Imperial Brands PLC ranks near the top of the group; Danone S.A. sits in the weaker half.
Valuation
On valuation, the edge is clear — both rank well, but Imperial Brands PLC sits noticeably higher.
Profitability — Dominant Gap
BN.PA
27
IMB.L
96
Gap+69in favour of IMB.L

The profitability lead is mainly driven by a 6.1-point operating margin advantage.

What keeps the gap from being one-sided

Danone S.A. still shows lower market-fundamental divergence, which keeps the wider picture mixed rather than completely one-sided.

What this means for the comparison

The lead is built on both profitability and valuation, making it broader than a single-dimension result.

Explore full peer positioning in AssetNext

Break down the BN.PA vs IMB.L comparison across all dimensions with the full interactive tool.

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Similar profitability-driven comparisons

Explore how BN.PA and IMB.L each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.