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Colgate-Palmolive Company vs The J. M. Smucker Company: Which Stock Looks Stronger in 2026?

Structurally, Colgate-Palmolive Company and The J. M. Smucker Company are closely matched — neither holds a meaningful edge overall. The J. M. Smucker Company still leads on growth and valuation, which keeps the comparison from looking entirely one-sided. The market setup broadly confirms the structural lead — Colgate-Palmolive Company holds the more constructive position.

The comparison is based on similar long-term financial trajectories, not sector labels. Both peer scores are relative to the S&P 500 universe, making them directly comparable.

Updated 2026-05-17

On profitability, the clearer edge sits with Colgate-Palmolive Company, while the broader score remains level.

Trajectory Similarity
0.74
Similar
Peer-set rank: #31
within Colgate-Palmolive Company's functional peer set

These two companies are linked by measured long-term financial trajectory similarity within the selected peer universe.

This level of similarity signals a strong structural match, even though some dimensions still separate the two companies.

The clearest structural overlap shows up in investment intensity and revenue stability.

Similarity drivers
investment intensityrevenue stability
How to read the score
0.85–1.00 · Very similar0.70–0.84 · Similar0.55–0.69 · Moderately similarbelow 0.55 · Loose match
Peer-Relative Score
CL
Colgate-Palmolive Company
62
Peer-Score
Signal qualitylow
Peer basis: S&P 500
vs
SJM
The J. M. Smucker Company
62
Peer-Score
Signal qualityHigh
Peer basis: S&P 500

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

The clearest separation appears in profitability.

Dimension spread: CL vs SJM Profitability 79 29 Stability 60 57 Valuation 53 88 Growth 54 75 CL SJM
Gap Ranking
#1 Profitability +50
#2 Valuation +35
#3 Growth +21
#4 Stability +3
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for CL and SJM Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer CLSJM Relative valuation Structural strength

The setup splits cleanly: structure favours Colgate-Palmolive Company, while the price setup favours The J. M. Smucker Company.

Valuation position uses peer-relative PE percentile (idx_pct_pe) and Forward P/E where available.

Entry today — historical context

Where CL and SJM each sit in their own 5-year price and valuation history.

BASED ON 5-YEAR HISTORY CL Elevated · above norm 0th 50th 100th 70 pct gap SJM Lower · near norm 0th 50th 100th 79th 9th
Today SJM sits in the lower portion of its own 5-year history (9th percentile), while CL sits higher in its own history (79th). Within each stock's own 5-year context, SJM is at a historically more favourable entry position than CL. This reflects entry timing, not which company is structurally stronger — peer-relative analysis is a separate question addressed above.

Describes historical entry positioning only. Descriptive — not investment advice.

Relative Position vs Comparable Companies
Profitability
Colgate-Palmolive Company ranks near the top of the group on profitability; The J. M. Smucker Company sits in the weaker half.
Valuation
On valuation, the edge is clear — both rank well, but The J. M. Smucker Company sits noticeably higher.
Profitability — Dominant Gap
CL
79
SJM
29
Gap+50in favour of CL

Capital efficiency adds support, with a 43-point ROIC advantage.

What keeps the gap from being one-sided

Absolute pricing still looks more supportive for The J. M. Smucker Company, with a forward P/E that is 11.8 turns lower there.

What this means for the comparison

Profitability provides the clearer read here, while the broader score remains level.

Explore full peer positioning in AssetNext

Break down the CL vs SJM comparison across all dimensions with the full interactive tool.

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Other comparisons with conflicting dimension signals

Explore how CL and SJM each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Because scores are peer-relative, the same company can have slightly different scores in different index universes. On comparison pages, both companies are shown within their shared peer universe wherever possible — so the scores are directly comparable. The peer basis is stated on each score card.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.