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Stock Comparison · Valuation-led comparison

Colgate-Palmolive Company vs Imperial Brands: Which Stock Looks Stronger in 2026?

The structural profiles are close, with Imperial Brands carrying a narrow edge on valuation. Colgate-Palmolive Company still has the edge on profitability, which keeps the comparison from looking entirely one-sided. The market setup is currently leaning toward Colgate-Palmolive Company, which does not confirm the structural lead. That leaves a split case: the structural lead stays with Imperial Brands, but the market is not currently confirming it.

The comparison is based on similar long-term financial trajectories, not sector labels. Peer scores are normalised within each company's primary universe (CL: Russell 1000, IMB.L: STOXX 600).

Updated 2026-05-17

Most of the separation is still concentrated in valuation.

Trajectory Similarity
0.78
Similar
Peer-set rank: #10
within Colgate-Palmolive Company's functional peer set

This pair is matched through long-term financial trajectory similarity within the selected peer universe.

A solid similarity means the pair shares a clearly comparable long-term financial profile, even if individual dimensions still differ.

The clearest structural overlap shows up in margin consistency and capital structure.

Similarity drivers
margin consistencycapital structure
How to read the score
0.85–1.00 · Very similar0.70–0.84 · Similar0.55–0.69 · Moderately similarbelow 0.55 · Loose match
Peer-Relative Score
CL
Colgate-Palmolive Company
63
Peer-Score
Signal qualitylow
Peer basis: Russell 1000
vs
IMB.L
Imperial Brands PLC
68
Peer-Score
Signal qualitylow
Peer basis: STOXX 600

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

Pricing shapes this comparison more than a broad operating gap.

Dimension spread: CL vs IMB.L Profitability 79 67 Stability 60 69 Valuation 55 81 Growth 54 50 CL IMB.L
Gap Ranking
#1 Valuation +26
#2 Profitability +12
#3 Stability +9
#4 Growth +4
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for CL and IMB.L Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer CLIMB.L Relative valuation Structural strength

The structural gap is limited here, but current pricing still leans against Colgate-Palmolive Company.

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Entry today — historical context

Where CL and IMB.L each sit in their own 5-year price and valuation history.

BASED ON 5-YEAR HISTORY CL Elevated · above norm 0th 50th 100th 0 pct gap IMB.L Elevated · above norm 0th 50th 100th 79th 80th
CL (79th percentile) and IMB.L (80th percentile) both sit in the upper portion of their own 5-year ranges. The historical entry context is broadly similar for both. This reflects entry timing, not which company is structurally stronger.

Describes historical entry positioning only. Descriptive — not investment advice.

Relative Position vs Comparable Companies
Valuation
Both rank well on valuation, but Imperial Brands PLC still holds a clear edge.
Profitability
The same pattern holds on profitability: both sit in the stronger range, with Colgate-Palmolive Company still higher.
Valuation — Dominant Gap
CL
55
IMB.L
81
Gap+26in favour of IMB.L

The multiple-based pricing edge comes from a forward P/E that is 14.1 turns lower.

What keeps the gap from being one-sided

Capital efficiency also runs the other way, with a 20.7-point ROIC edge acting as a real counterforce.

What this means for the comparison

Valuation points more clearly to Imperial Brands PLC, but profitability and current pricing keep the broader result mixed.

Explore full peer positioning in AssetNext

Break down the CL vs IMB.L comparison across all dimensions with the full interactive tool.

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Similar valuation-driven comparisons

Explore how CL and IMB.L each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Because scores are peer-relative, the same company can have slightly different scores in different index universes. On comparison pages, both companies are shown within their shared peer universe wherever possible — so the scores are directly comparable. The peer basis is stated on each score card.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.