The Clorox Company holds the cleaner structural position, with the lead spread across profitability and valuation. Church & Dwight Co still has the edge on stability, which keeps the comparison from looking entirely one-sided. The market setup is currently leaning toward Church & Dwight Co, which does not confirm the structural lead. That leaves a split case: the structural lead stays with The Clorox Company, but the market is not currently confirming it.
The comparison is based on similar long-term financial trajectories, not sector labels. Both peer scores are relative to the S&P 500 universe, making them directly comparable.
The clearest score difference appears in profitability. The Clorox Company leads by 15 points on the overall comparison score.
Both operate in: Household & Personal Products
This comparison is based on industry proximity, not on functional trajectory similarity. CHD and CLX share the same industry classification.
For a similarity-based comparison, see how Church & Dwight Co and The Clorox Company each position within their functional peer groups in AssetNext.
Scores reflect position relative to comparable companies with similar long-term financial trajectories.
The largest gaps do not all point in the same direction.
Left means cheaper relative valuation. Higher means stronger structure.
The two profiles are relatively close, but the price setup still leans toward The Clorox Company.
Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.
Where CHD and CLX each sit in their own 5-year price and valuation history.
Describes historical entry positioning only. Descriptive — not investment advice.
Capital efficiency adds support, with a 14.3-point ROIC advantage.
A meaningful counterforce remains in stability, which keeps the comparison from looking completely one-sided.
The lead is built on both profitability and valuation — though stability still provides a counterweight.
Break down the CHD vs CLX comparison across all dimensions with the full interactive tool.
Explore how CHD and CLX each compare against other companies in their peer groups.
Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.
AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.
Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.
Because scores are peer-relative, the same company can have slightly different scores in different index universes. On comparison pages, both companies are shown within their shared peer universe wherever possible — so the scores are directly comparable. The peer basis is stated on each score card.
Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.