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Burberry Group vs The Swatch Group: Which Stock Looks Stronger in 2026?

Burberry holds the cleaner structural position, with the lead spread across profitability and growth. The Swatch does not offset that deficit through any equally strong structural edge elsewhere. In the market, The Swatch carries the stronger setup — intact trend against Burberry's broken trend. That leaves a split case: the structural lead stays with Burberry, but the market is not currently confirming it.

The comparison is based on similar long-term financial trajectories, not sector labels. Both peer scores are relative to the STOXX 600 universe, making them directly comparable.

Updated 2026-07-05

The lead is spread across profitability and growth, rather than sitting in one isolated gap. Burberry Group plc leads by 17 points on the overall comparison score.

INDUSTRY COMPARISON

Both operate in: Luxury Goods

This comparison is based on industry proximity, not on functional trajectory similarity. BRBY.L and UHR.SW share the same industry classification.

For a similarity-based comparison, see how Burberry and The Swatch each position within their functional peer groups in AssetNext.

Peer-Relative Score
BRBY.L
Burberry Group plc
45
Peer-Score
Signal qualitylow
Peer basis: STOXX 600
vs
UHR.SW
The Swatch Group AG
28
Peer-Score
Signal qualityMedium
Peer basis: STOXX 600

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

The largest gaps do not all point in the same direction.

Dimension spread: BRBY.L vs UHR.SW Profitability 62 30 Stability 52 54 Valuation 13 8 Growth 60 31 BRBY.L UHR.SW
Gap Ranking
#1 Profitability +32
#2 Growth +29
#3 Valuation +5
#4 Stability +2
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for BRBY.L and UHR.SW Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer BRBY.LUHR.SW Relative valuation Structural strength

The setup stays mixed because structure and the price setup do not align cleanly in one direction.

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Relative Position vs Comparable Companies
Profitability
On profitability, Burberry Group plc is positioned higher in the group, while The Swatch Group AG is closer to the middle.
Growth
On growth, Burberry Group plc is positioned higher in the group, while The Swatch Group AG is closer to the middle.
Profitability — Dominant Gap
BRBY.L
62
UHR.SW
30
Gap+32in favour of BRBY.L

The profitability lead is mainly driven by a 8.1-point operating margin advantage.

What keeps the gap from being one-sided

On the market side, The Swatch carries the stronger trend while Burberry's trend has broken — the market setup does not confirm the structural advantage.

What this means for the comparison

The lead is built on both profitability and growth, making it broader than a single-dimension result.

Explore full peer positioning in AssetNext

Break down the BRBY.L vs UHR.SW comparison across all dimensions with the full interactive tool.

Explore full breakdown →
Similar profitability-and-growth comparisons

Explore how BRBY.L and UHR.SW each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Because scores are peer-relative, the same company can have slightly different scores in different index universes. On comparison pages, both companies are shown within their shared peer universe wherever possible — so the scores are directly comparable. The peer basis is stated on each score card.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.