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Stock Comparison · Industry comparison · Luxury Goods

Burberry Group vs The Swatch Group: Which Stock Looks Stronger in 2026?

The structural profiles are close, with Burberry carrying a narrow edge on profitability. The Swatch still has the edge on stability, which keeps the comparison from looking entirely one-sided. In the market, The Swatch carries the stronger setup — intact trend against Burberry's broken trend. That leaves a split case: the structural lead stays with Burberry, but the market is not currently confirming it.

The comparison is based on similar long-term financial trajectories, not sector labels. Both peer scores are relative to the STOXX 600 universe, making them directly comparable.

Updated 2026-08-16

The comparison is mainly decided in profitability, while stability remains the main counterforce.

INDUSTRY COMPARISON

Both operate in: Luxury Goods

This comparison is based on industry proximity, not on functional trajectory similarity. BRBY.L and UHR.SW share the same industry classification.

For a similarity-based comparison, see how Burberry and The Swatch each position within their functional peer groups in AssetNext.

Peer-Relative Score
BRBY.L
Burberry Group plc
37
Peer-Score
Signal qualitylow
Peer basis: STOXX 600
vs
UHR.SW
The Swatch Group AG
33
Peer-Score
Signal qualitylow
Peer basis: STOXX 600

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

The clearest separation appears in profitability.

Dimension spread: BRBY.L vs UHR.SW Profitability 55 35 Stability 46 62 Valuation 11 8 Growth 39 36 BRBY.L UHR.SW
Gap Ranking
#1 Profitability +20
#2 Stability +16
#3 Growth +3
#4 Valuation +3
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for BRBY.L and UHR.SW Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer BRBY.LUHR.SW Relative valuation Structural strength

The setup is mixed: neither company clearly combines the stronger profile with the more supportive price setup.

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Relative Position vs Comparable Companies
Profitability
On profitability, Burberry Group plc is positioned higher in the group, while The Swatch Group AG is closer to the middle.
Stability
Both rank well on stability, but The Swatch Group AG still sits higher.
Profitability — Dominant Gap
BRBY.L
55
UHR.SW
35
Gap+20in favour of BRBY.L

The profitability lead is mainly driven by a 8.5-point operating margin advantage.

What keeps the gap from being one-sided

Stability still tilts materially toward The Swatch Group AG, which stops the result from looking dominant across the whole profile.

What this means for the comparison

Profitability is the clearest driver of the lead, with stability adding further support — though stability still provides a real counterweight.

Explore full peer positioning in AssetNext

Break down the BRBY.L vs UHR.SW comparison across all dimensions with the full interactive tool.

Explore full breakdown →
Similar profitability-and-stability comparisons

Explore how BRBY.L and UHR.SW each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Because scores are peer-relative, the same company can have slightly different scores in different index universes. On comparison pages, both companies are shown within their shared peer universe wherever possible — so the scores are directly comparable. The peer basis is stated on each score card.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.