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Burberry Group vs The Swatch Group: Which Stock Looks Stronger in 2026?

The structural profiles are close, with Burberry carrying a narrow edge on valuation. The Swatch still leads on growth and profitability, which keeps the comparison from looking entirely one-sided. The market setup is currently leaning toward The Swatch, which does not confirm the structural lead. That leaves a split case: the structural lead stays with Burberry, but the market is not currently confirming it.

The comparison is based on similar long-term financial trajectories, not sector labels.

Updated 2026-04-05

The comparison is mainly decided in valuation, with the rest of the profile carrying less weight.

INDUSTRY COMPARISON

Both operate in: Luxury Goods

This comparison is based on industry proximity, not on functional trajectory similarity. BRBY.L and UHR.SW share the same industry classification.

For a similarity-based comparison, see how Burberry and The Swatch each position within their functional peer groups in AssetNext.

Peer-Relative Score
BRBY.L
Burberry Group plc
24
Peer-Score
Signal qualityHigh
vs
UHR.SW
The Swatch Group AG
23
Peer-Score
Signal qualityHigh

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

Pricing shapes this comparison more than a broad operating gap.

Dimension spread: BRBY.L vs UHR.SW Profitability 0 12 Stability 38 60 Valuation 56 8 Growth 0 21 BRBY.L UHR.SW
Gap Ranking
#1 Valuation +48
#2 Stability +22
#3 Growth +21
#4 Profitability +12
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for BRBY.L and UHR.SW Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer BRBY.LUHR.SW Relative valuation Structural strength

The Swatch Group AG occupies the cheaper side of the setup map, although Burberry Group plc still holds the stronger structural profile.

Valuation position uses Forward P/E and peer-relative PE percentile (idx_pct_pe) where available.

Relative Position vs Comparable Companies
Valuation
Burberry Group plc sits in the stronger part of the group on valuation, while The Swatch Group AG is closer to mid-pack.
Stability
On stability, The Swatch Group AG is positioned higher in the group, while Burberry Group plc is closer to the middle.
Valuation — Dominant Gap
BRBY.L
56
UHR.SW
8
Gap+48in favour of BRBY.L

The main spread comes from a meaningfully cheaper peer-relative valuation.

What keeps the gap from being one-sided

Stability still leans toward The Swatch Group AG, so the lead is real without reading as one-way.

What this means for the comparison

The main read on valuation is clearer than the broader score gap.

Explore full peer positioning in AssetNext

Break down the BRBY.L vs UHR.SW comparison across all dimensions with the full interactive tool.

Explore full breakdown →
Other comparisons with conflicting dimension signals

Explore how BRBY.L and UHR.SW each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.