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Beiersdorf Aktiengesellschaft vs The Clorox Company: Which Stock Looks Stronger in 2026?

The Clorox Company holds the cleaner structural position, with the lead spread across profitability and valuation. Beiersdorf Aktiengesellschaft still has the edge on growth, which keeps the comparison from looking entirely one-sided. Both sides have seen trend damage — neither carries a clear market edge right now. With both trends damaged, the structural comparison carries most of the weight here.

The comparison is based on similar long-term financial trajectories, not sector labels. Peer scores are normalised within each company's primary universe (BEI.DE: HDAX, CLX: S&P 500).

Updated 2026-05-17

Profitability remains the main source of distance in the comparison. The Clorox Company leads by 11 points on the overall comparison score.

INDUSTRY COMPARISON

Both operate in: Household & Personal Products

This comparison is based on industry proximity, not on functional trajectory similarity. BEI.DE and CLX share the same industry classification.

For a similarity-based comparison, see how BEI.DE and The Clorox Company each position within their functional peer groups in AssetNext.

Peer-Relative Score
BEI.DE
Beiersdorf Aktiengesellschaft
51
Peer-Score
Signal qualitylow
Peer basis: HDAX
vs
CLX
The Clorox Company
62
Peer-Score
Signal qualityLow
Peer basis: S&P 500

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

The largest gaps do not all point in the same direction.

Dimension spread: BEI.DE vs CLX Profitability 54 76 Stability 29 42 Valuation 67 83 Growth 44 32 BEI.DE CLX
Gap Ranking
#1 Profitability +22
#2 Valuation +16
#3 Stability +13
#4 Growth +12
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for BEI.DE and CLX Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer BEI.DECLX Relative valuation Structural strength

Structure stays fairly close here, while current pricing still looks more supportive for The Clorox Company.

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Entry today — historical context

Where BEI.DE and CLX each sit in their own 5-year price and valuation history.

BASED ON 5-YEAR HISTORY BEI.DE Lower · below norm 0th 50th 100th 0 pct gap CLX Lower · below norm 0th 50th 100th 1st 1st
BEI.DE (1st percentile) and CLX (1st percentile) both sit in the lower portion of their own 5-year ranges. The historical entry context is broadly similar for both. This reflects entry timing, not which company is structurally stronger.

Describes historical entry positioning only. Descriptive — not investment advice.

Relative Position vs Comparable Companies
Profitability
Both rank well on profitability, but The Clorox Company still sits higher.
Valuation
On valuation, the same pattern holds: both rank well, but The Clorox Company still sits higher.
Profitability — Dominant Gap
BEI.DE
54
CLX
76
Gap+22in favour of CLX

Capital efficiency adds support, with a 11.9-point ROIC advantage.

What keeps the gap from being one-sided

Growth still leans toward Beiersdorf Aktiengesellschaft, so the lead is real without reading as one-way.

What this means for the comparison

The lead is built on both profitability and valuation — though growth still provides a counterweight.

Explore full peer positioning in AssetNext

Break down the BEI.DE vs CLX comparison across all dimensions with the full interactive tool.

Explore full breakdown →
Similar profitability-and-valuation comparisons

Explore how BEI.DE and CLX each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Because scores are peer-relative, the same company can have slightly different scores in different index universes. On comparison pages, both companies are shown within their shared peer universe wherever possible — so the scores are directly comparable. The peer basis is stated on each score card.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.