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Stock Comparison · Industry comparison · Household & Personal Products

Beiersdorf Aktiengesellschaft vs The Clorox Company: Which Stock Looks Stronger in 2026?

The Clorox Company holds the cleaner structural position, with growth as the main driver and profitability adding further support. Beiersdorf Aktiengesellschaft still has the edge on growth, which keeps the comparison from looking entirely one-sided. Both sides have seen trend damage — neither carries a clear market edge right now. With both trends damaged, the structural comparison carries most of the weight here.

The comparison is based on similar long-term financial trajectories, not sector labels.

Updated 2026-04-05

Growth points more clearly toward Beiersdorf Aktiengesellschaft, even if the broader score still leans toward The Clorox Company.

INDUSTRY COMPARISON

Both operate in: Household & Personal Products

This comparison is based on industry proximity, not on functional trajectory similarity. BEI.DE and CLX share the same industry classification.

For a similarity-based comparison, see how BEI.DE and The Clorox Company each position within their functional peer groups in AssetNext.

Peer-Relative Score
BEI.DE
Beiersdorf Aktiengesellschaft
50
Peer-Score
Signal qualityMedium
vs
CLX
The Clorox Company
61
Peer-Score
Signal qualityMedium

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

The largest gaps do not all point in the same direction.

Dimension spread: BEI.DE vs CLX Profitability 46 75 Stability 24 43 Valuation 65 86 Growth 58 23 BEI.DE CLX
Gap Ranking
#1 Growth +35
#2 Profitability +29
#3 Valuation +21
#4 Stability +19
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for BEI.DE and CLX Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer BEI.DECLX Relative valuation Structural strength

The structural gap is limited here, but current pricing still leans against Beiersdorf Aktiengesellschaft.

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Relative Position vs Comparable Companies
Growth
Beiersdorf Aktiengesellschaft sits in the stronger part of the group on growth, while The Clorox Company is closer to mid-pack.
Profitability
Both profiles are strong on profitability, but The Clorox Company leads clearly.
Growth — Dominant Gap
BEI.DE
58
CLX
23
Gap+35in favour of BEI.DE

The clearest distance comes from a stronger growth profile.

What else supports the lead

Capital efficiency adds support, with a 15.4-point ROIC advantage.

What this means for the comparison

Growth is the clearest driver of the lead, with profitability adding further support — though growth still provides a real counterweight.

Explore full peer positioning in AssetNext

Break down the BEI.DE vs CLX comparison across all dimensions with the full interactive tool.

Explore full breakdown →
Other comparisons with conflicting dimension signals

Explore how BEI.DE and CLX each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.