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Amazon.com vs Burlington Stores: Which Stock Looks Stronger in 2026?

Amazon.com holds the cleaner structural position, with profitability as the main driver and stability adding further support. The market setup broadly confirms the structural lead — Amazon.com holds the more constructive position. That puts structure and market broadly in agreement — Amazon.com's lead looks more confirmed than conflicted.

The comparison is based on similar long-term financial trajectories, not sector labels. Both peer scores are relative to the Russell 1000 universe, making them directly comparable.

Updated 2026-05-17

The lead is spread across profitability and stability, rather than sitting in one isolated gap. The overall score gap is 14 points in favour of Amazon.com, Inc..

Trajectory Similarity
0.73
Similar
Peer-set rank: #3
within Amazon.com, Inc.'s functional peer set

These two companies are linked by measured long-term financial trajectory similarity within the selected peer universe.

The pair sits on a clearly comparable long-term path, though it is not a near-twin match.

The strongest overlap appears in revenue stability and capital structure.

Similarity drivers
revenue stabilitycapital structure
How to read the score
0.85–1.00 · Very similar0.70–0.84 · Similar0.55–0.69 · Moderately similarbelow 0.55 · Loose match
Peer-Relative Score
AMZN
Amazon.com, Inc.
62
Peer-Score
Signal qualitylow
Peer basis: Russell 1000
vs
BURL
Burlington Stores, Inc.
48
Peer-Score
Signal qualitylow
Peer basis: Russell 1000

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

Score differences across key dimensions.

Dimension spread: AMZN vs BURL Profitability 69 39 Stability 39 22 Valuation 58 57 Growth 81 76 AMZN BURL
Gap Ranking
#1 Profitability +30
#2 Stability +17
#3 Growth +5
#4 Valuation +1
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for AMZN and BURL Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer AMZNBURL Relative valuation Structural strength

The setup is mixed: neither company clearly combines the stronger profile with the more supportive price setup.

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Entry today — historical context

Where AMZN and BURL each sit in their own 5-year price and valuation history.

BASED ON 5-YEAR HISTORY AMZN Elevated · below norm 0th 50th 100th 14 pct gap BURL Elevated · below norm 0th 50th 100th 99th 85th
AMZN (99th percentile) and BURL (85th percentile) both sit in the upper portion of their own 5-year ranges. The historical entry context is broadly similar for both. This reflects entry timing, not which company is structurally stronger.

Describes historical entry positioning only. Descriptive — not investment advice.

Relative Position vs Comparable Companies
Profitability
Amazon.com, Inc. ranks near the top of the group on profitability; Burlington Stores, Inc. sits in the weaker half.
Stability
Neither side looks especially strong on stability, though Amazon.com, Inc. still ranks somewhat higher.
Profitability — Dominant Gap
AMZN
69
BURL
39
Gap+30in favour of AMZN

Capital efficiency adds support, with a 4.7-point ROIC advantage.

What keeps the gap from being one-sided

Burlington Stores, Inc. still shows lower market-fundamental divergence, which keeps the wider picture mixed rather than completely one-sided.

What this means for the comparison

Profitability is the clearest driver, and stability also supports Amazon.com, Inc.'s broader structural position.

Explore full peer positioning in AssetNext

Break down the AMZN vs BURL comparison across all dimensions with the full interactive tool.

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Similar profitability-and-stability comparisons

Explore how AMZN and BURL each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Because scores are peer-relative, the same company can have slightly different scores in different index universes. On comparison pages, both companies are shown within their shared peer universe wherever possible — so the scores are directly comparable. The peer basis is stated on each score card.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.