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adidas vs Zalando: Which Stock Looks Stronger in 2026?

adidas holds the cleaner structural position, with the lead spread across profitability and valuation. Zalando SE does not offset that deficit through any equally strong structural edge elsewhere. The market setup is broadly comparable for both — no clear directional signal from price behavior. The market is not adding a decisive signal either way — the structural read carries the weight.

The comparison is based on similar long-term financial trajectories, not sector labels. Both peer scores are relative to the HDAX universe, making them directly comparable.

Updated 2026-07-05

The clearest separation starts in profitability, but valuation adds another real layer to the result. The overall score gap is 27 points in favour of adidas AG.

Trajectory Similarity
0.78
Similar
Peer-set rank: #16
within adidas AG's functional peer set

This pair is matched through long-term financial trajectory similarity within the selected peer universe.

A solid similarity means the pair shares a clearly comparable long-term financial profile, even if individual dimensions still differ.

The strongest overlap appears in investment intensity and margin consistency.

Similarity drivers
investment intensitymargin consistency
How to read the score
0.85–1.00 · Very similar0.70–0.84 · Similar0.55–0.69 · Moderately similarbelow 0.55 · Loose match
Peer-Relative Score
ADS.DE
adidas AG
56
Peer-Score
Signal qualitylow
Peer basis: HDAX
vs
ZAL.DE
Zalando SE
29
Peer-Score
Signal qualitylow
Peer basis: HDAX

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

Score differences across key dimensions.

Dimension spread: ADS.DE vs ZAL.DE Profitability 58 23 Stability 38 30 Valuation 57 22 Growth 70 47 ADS.DE ZAL.DE
Gap Ranking
#1 Profitability +35
#2 Valuation +35
#3 Growth +23
#4 Stability +8
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for ADS.DE and ZAL.DE Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer ADS.DEZAL.DE Relative valuation Structural strength

adidas AG looks stronger both structurally and on relative valuation.

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Entry today — historical context

Where ADS.DE and ZAL.DE each sit in their own 5-year price and valuation history.

BASED ON 5-YEAR HISTORY ADS.DE Neutral · below norm 0th 50th 100th 6 pct gap ZAL.DE Neutral · near norm 0th 50th 100th 55th 49th
ADS.DE (55th percentile) and ZAL.DE (49th percentile) sit at comparable positions within their own 5-year histories. This reflects entry timing, not which company is structurally stronger.

Describes historical entry positioning only. Descriptive — not investment advice.

Relative Position vs Comparable Companies
Profitability
adidas AG sits in the stronger part of the group on profitability, while Zalando SE is closer to mid-pack.
Valuation
adidas AG sits in the stronger part of the group on valuation, while Zalando SE is closer to mid-pack.
Profitability — Dominant Gap
ADS.DE
58
ZAL.DE
23
Gap+35in favour of ADS.DE

The profitability lead is mainly driven by a 13.4-point operating margin advantage.

What keeps the gap from being one-sided

Zalando SE still shows lower market-fundamental divergence, which keeps the wider picture mixed rather than completely one-sided.

What this means for the comparison

The lead is built on both profitability and valuation, making it broader than a single-dimension result.

Explore full peer positioning in AssetNext

Break down the ADS.DE vs ZAL.DE comparison across all dimensions with the full interactive tool.

Explore full breakdown →
Similar profitability-and-valuation comparisons

Explore how ADS.DE and ZAL.DE each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Because scores are peer-relative, the same company can have slightly different scores in different index universes. On comparison pages, both companies are shown within their shared peer universe wherever possible — so the scores are directly comparable. The peer basis is stated on each score card.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.