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Stock Comparison · Clear separation

adidas vs Zalando: Which Stock Looks Stronger in 2026?

adidas holds the cleaner structural position, with stability as the main driver and valuation adding further support. Both sides have seen trend damage — neither carries a clear market edge right now. With both trends damaged, the structural comparison carries most of the weight here.

The comparison is based on similar long-term financial trajectories, not sector labels.

Updated 2026-04-05

This is not just a one-metric split: both stability and valuation materially support the lead. adidas AG leads by 11 points on the overall comparison score.

Trajectory Similarity
0.78
Similar
Peer-set rank: #12
within adidas AG's functional peer set

This pair is matched through long-term financial trajectory similarity within the selected peer universe.

A solid similarity means the pair shares a clearly comparable long-term financial profile, even if individual dimensions still differ.

The strongest overlap appears in investment intensity and margin consistency.

Similarity drivers
investment intensitymargin consistency
How to read the score
0.85–1.00 · Very similar0.70–0.84 · Similar0.55–0.69 · Moderately similarbelow 0.55 · Loose match
Peer-Relative Score
ADS.DE
adidas AG
61
Peer-Score
Signal qualityMedium
vs
ZAL.DE
Zalando SE
50
Peer-Score
Signal qualityMedium

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

Score differences across key dimensions.

Dimension spread: ADS.DE vs ZAL.DE Profitability 55 58 Stability 51 22 Valuation 69 53 Growth 69 61 ADS.DE ZAL.DE
Gap Ranking
#1 Stability +29
#2 Valuation +16
#3 Growth +8
#4 Profitability +3
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for ADS.DE and ZAL.DE Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer ADS.DEZAL.DE Relative valuation Structural strength

adidas AG looks stronger both structurally and on relative valuation.

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Relative Position vs Comparable Companies
Stability
adidas AG sits in the stronger part of the group on stability, while Zalando SE is closer to mid-pack.
Valuation
Both rank well on valuation, but adidas AG still sits higher.
Stability — Dominant Gap
ADS.DE
51
ZAL.DE
22
Gap+29in favour of ADS.DE

The stability gap is wide, with the stronger side looking materially steadier through time.

What else supports the lead

Absolute pricing reinforces the lead rather than leaving the result tied to one dimension, with a trailing P/E that is 7.5 turns lower.

What this means for the comparison

Stability is the clearest driver, and valuation also supports adidas AG's broader structural position.

Explore full peer positioning in AssetNext

Break down the ADS.DE vs ZAL.DE comparison across all dimensions with the full interactive tool.

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Similar stability-and-valuation comparisons

Explore how ADS.DE and ZAL.DE each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.