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Stock Comparison · Single-driver result

adidas vs TUI: Which Stock Looks Stronger in 2026?

The structural profiles are close, with adidas carrying a narrow edge on growth. TUI still leads on profitability and valuation, which keeps the comparison from looking entirely one-sided. Both sides have seen trend damage — neither carries a clear market edge right now. With both trends damaged, the structural comparison carries most of the weight here.

The comparison is based on similar long-term financial trajectories, not sector labels. Both peer scores are relative to the HDAX universe, making them directly comparable.

Updated 2026-08-16

The comparison is mainly decided in growth, with the rest of the profile carrying less weight.

Trajectory Similarity
0.76
Similar
Peer-set rank: #33
within adidas AG's functional peer set

These two companies are linked by measured long-term financial trajectory similarity within the selected peer universe.

The pair sits on a clearly comparable long-term path, though it is not a near-twin match.

The strongest overlap appears in capital structure and margin consistency.

Similarity drivers
capital structuremargin consistency
How to read the score
0.85–1.00 · Very similar0.70–0.84 · Similar0.55–0.69 · Moderately similarbelow 0.55 · Loose match
Peer-Relative Score
ADS.DE
adidas AG
57
Peer-Score
Signal qualitylow
Peer basis: HDAX
vs
TUI1.DE
TUI AG
55
Peer-Score
Signal qualitylow
Peer basis: HDAX

Scores reflect position relative to comparable companies with similar long-term financial trajectories.

The clearest separation appears in growth.

Dimension spread: ADS.DE vs TUI1.DE Profitability 62 72 Stability 40 22 Valuation 63 88 Growth 58 11 ADS.DE TUI1.DE
Gap Ranking
#1 Growth +47
#2 Valuation +25
#3 Stability +18
#4 Profitability +10
Price Setup

Left means cheaper relative valuation. Higher means stronger structure.

Price setup map for ADS.DE and TUI1.DE Stronger + cheaper Stronger + richer Weaker + cheaper Weaker + richer ADS.DETUI1.DE Relative valuation Structural strength

The setup splits cleanly: structure favours adidas AG, while the price setup favours TUI AG.

Valuation position uses peer-relative PE percentile (idx_pct_pe) where available.

Entry today — historical context

Where ADS.DE and TUI1.DE each sit in their own 5-year price and valuation history.

BASED ON 5-YEAR HISTORY ADS.DE Lower · below norm 0th 50th 100th 20 pct gap TUI1.DE Neutral · below norm 0th 50th 100th 24th 44th
Today ADS.DE sits in the lower portion of its own 5-year history (24th percentile), while TUI1.DE sits higher in its own history (44th). Within each stock's own 5-year context, ADS.DE is at a historically more favourable entry position than TUI1.DE. This reflects entry timing, not which company is structurally stronger — peer-relative analysis is a separate question addressed above.

Describes historical entry positioning only. Descriptive — not investment advice.

Relative Position vs Comparable Companies
Growth
On growth, adidas AG is positioned higher in the group, while TUI AG is closer to the middle.
Valuation
Both rank well on valuation, but TUI AG still holds a clear edge.
Growth — Dominant Gap
ADS.DE
58
TUI1.DE
11
Gap+47in favour of ADS.DE

One company is still expanding while the other is contracting, which creates a very wide growth split.

What keeps the gap from being one-sided

Absolute pricing still looks more supportive for TUI, with a forward P/E that is 8.3 turns lower there.

What this means for the comparison

Growth is the clearest driver of the lead, with valuation adding further support — though profitability still provides a real counterweight.

Explore full peer positioning in AssetNext

Break down the ADS.DE vs TUI1.DE comparison across all dimensions with the full interactive tool.

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Other comparisons with conflicting dimension signals

Explore how ADS.DE and TUI1.DE each compare against other companies in their peer groups.

Rule-based, descriptive analysis only. Derived from peer percentile dimensions. Not investment advice. Peer groups are determined algorithmically based on structural similarity — not by sector classification alone.

How AssetNext Peer Scores Work

AssetNext scores reflect each company's structural position within its functional peer group — not a ranking against all stocks simultaneously. Peers are identified by similarity across eight financial dimensions, including revenue growth trajectory, margin structure, capital intensity, and earnings stability. A score of 75 means the company ranks in the top quartile within its own peer group, not the entire market.

Four dimension scores drive the overall peer score: Growth (revenue trajectory and expansion dynamics), Quality (margin structure and capital efficiency), Valuation (peer-relative pricing on standard multiples), and Stability (earnings consistency and financial predictability). Each dimension is scored 0–100 relative to the peer group, then combined into an overall peer score using equal weighting.

Because scores are peer-relative, the same company can have slightly different scores in different index universes. On comparison pages, both companies are shown within their shared peer universe wherever possible — so the scores are directly comparable. The peer basis is stated on each score card.

Scores are recalculated periodically as underlying financial data is updated. All analysis is descriptive and rule-based — AssetNext describes structural realities and never issues buy, sell or hold recommendations.